Growth Marketing Lead: Demand Gen & ABM

KAG SERVICES INC; North Canton (OH); On-site; USD 90,000 - 150,000; Full time

Job summary

KAG SERVICES INC is building a new Commercial Growth Marketing capability to identify prospective customers and accelerate profitable growth. The Commercial Growth Marketing Manager will blend marketing, sales, data and strategy to convert intelligence into conversations, qualified opportunities, and revenue.

This role operates at the intersection of demand generation, account-based marketing, and sales enablement, managing campaigns across digital, events, content, and channels, while

Qualifications

• Experience creating campaigns that generate leads or revenue.
• Proven ability to manage external agencies and campaigns.
• Ability to translate market data into actionable sales enablement materials.

Responsibilities

• Develop and execute demand generation campaigns to create qualified opportunities.
• Lead account-based marketing targeting for priority industries and accounts.
• Collaborate with Sales, Analytics, and Partnerships to drive pipeline and revenue.
• Manage agency relationships and ensure campaigns align with commercial priorities.

Skills

Demand generation

ABM

Sales alignment

Digital marketing

Analytics

Education

Bachelor's degree in Marketing, Business, Communications, Analytics, or related field

Tools

Salesforce

Marketing Automation

Job description

KAG SERVICES INC is building a new Commercial Growth Marketing capability to identify prospective customers and accelerate profitable growth. The Commercial Growth Marketing Manager will blend marketing, sales, data and strategy to convert intelligence into conversations, qualified opportunities, and revenue.

This role operates at the intersection of demand generation, account-based marketing, and sales enablement, managing campaigns across digital, events, content, and channels, while