Growth Marketing Lead — B2B Demand & ABM

Kenan Advantage Group (KAG); North Canton (OH); On-site; USD 90,000 - 140,000; Full time

Job summary

Kenan Advantage Group (KAG) seeks a Commercial Growth Marketing Manager to build and execute campaigns that identify new customers and accelerate profitable growth. The role sits at the intersection of marketing, sales, data, and strategy, converting intelligence into opportunities and revenue.

Responsibilities include demand generation, account-based marketing, agency management, and sales enablement. The candidate will work across digital, events, and content to drive measurable pipeline and

Qualifications

• Requires bachelor-level degree in a relevant field.
• Proven success in B2B marketing, demand generation, or related role.
• Experience turning market data into commercial opportunities.
• Experience managing agency partners and budgets.
• Familiarity with CRM and marketing technology.

Responsibilities

• Develop targeted marketing campaigns to generate qualified prospects and opportunities.
• Lead ABM strategies for priority industries and accounts.
• Manage external agencies, budgets, and performance expectations.
• Translate market data into actionable sales enablement materials.
• Create dashboards linking marketing activity to pipeline and revenue.

Skills

Growth mindset

Analytical thinking

Strategy execution

Cross-functional collaboration

Communication skills

Data & AI tools familiarity

Result oriented

Commercial focus

Education

Bachelor's degree in Marketing, Business, Communications, Analytics, or related field

Tools

Salesforce

Marketing automation

Job description

Kenan Advantage Group (KAG) seeks a Commercial Growth Marketing Manager to build and execute campaigns that identify new customers and accelerate profitable growth. The role sits at the intersection of marketing, sales, data, and strategy, converting intelligence into opportunities and revenue.

Responsibilities include demand generation, account-based marketing, agency management, and sales enablement. The candidate will work across digital, events, and content to drive measurable pipeline and