B2B Growth Marketing & Events Lead

Foundry; Boston (MA); On-site; USD 70,000 - 90,000; Full time

Job summary

Foundry in Boston, MA is seeking a results-driven Event Campaign Specialist to own the end-to-end execution of live event campaigns. You will build, schedule, and optimize email programs in HubSpot, create landing pages, and write on-brand copy for email, social, and ads to drive sponsor bookings.

You will collaborate across Marketing, Sales, and Events, manage paid social and search campaigns, analyze performance, and deliver actionable insights to improve lead quality and pipeline impact.

Qualifications

• 2-4 years in B2B marketing with campaign execution, demand generation or growth marketing.
• Strong proficiency in HubSpot (email, landing pages, forms, lists, workflows, reporting).
• Exceptional writing skills for email, social and ads targeting multiple audiences.
• Experience supporting events (virtual or in-person) and sponsorships.
• Working knowledge of paid advertising platforms (LinkedIn Ads, Google Ads).
• Highly organized with solid attention to detail and ability to manage multiple deadlines.
• Analytical mindset with a passion for testing and optimization.
• Able to collaborate cross-functionally and ramp up quickly in a temporary capacity.

Responsibilities

• Execute event campaign strategy across email, social, paid, and web channels; ensure timely launches.
• Build and manage HubSpot event email programs including invites, reminders, and post-event nurture, landing pages, forms, lists and workflows.
• Write on-brand copy for email, social, and ads to drive sponsor bookings.
• Support paid social and search campaigns to promote events, monitor spend, and optimize lead quality.
• Coordinate event promotion timelines with Marketing, Sales, and Events teams.
• Partner with Marketing Operations to ensure lead capture, list segmentation, routing and attribution.
• Track and report campaign performance and use insights to test and optimize.
• Maintain documentation, templates, and handoff notes for smooth coverage transitions.

Skills

Campaign management

HubSpot

Copywriting

Paid ads

Analytics mindset

Cross-functional collaboration

Detail oriented

Tools

HubSpot

LinkedIn Ads

Google Ads

Job description

Foundry in Boston, MA is seeking a results-driven Event Campaign Specialist to own the end-to-end execution of live event campaigns. You will build, schedule, and optimize email programs in HubSpot, create landing pages, and write on-brand copy for email, social, and ads to drive sponsor bookings.

You will collaborate across Marketing, Sales, and Events, manage paid social and search campaigns, analyze performance, and deliver actionable insights to improve lead quality and pipeline impact.