B2B SaaS Marketing Lead - Events, Launches & Growth

PointOne; New York (NY); On-site; USD 120,000 - 170,000; Full time

Job summary

PointOne is seeking a hands-on Marketing Manager to lead events, the marketing newsletter, product launches and marketplace presence. You will own multiple programs from planning through execution, coordinating with Growth, Product, Sales, Customer Success and external partners.

You should bring structure to several workstreams, keep projects moving and tie marketing activity to measurable commercial outcomes, with a data-driven mindset and strong writing skills.

Qualifications

• Four to seven years of experience in B2B SaaS marketing (field marketing, product marketing or integrated campaigns).
• Experience managing events and cross-functional product launches from beginning to end.
• Strong writing and editing skills, with the ability to explain technical products simply.
• Exceptional project management and attention to detail.

Responsibilities

• Own events and field marketing across conferences, webinars, dinners and partner programs; manage calendars and budgets.
• Own the marketing newsletter calendar, production, distribution and performance with Customer Success.
• Build go-to-market plans for product launches and coordinate timelines across Product, Growth, Sales, CS and Partnerships.
• Own presence across software review platforms and marketplaces; drive reviews and marketplace visibility.

Skills

B2B SaaS marketing

Event management

Cross-functional collaboration

Strong writing

Tools

HubSpot

Job description

PointOne is seeking a hands-on Marketing Manager to lead events, the marketing newsletter, product launches and marketplace presence. You will own multiple programs from planning through execution, coordinating with Growth, Product, Sales, Customer Success and external partners.

You should bring structure to several workstreams, keep projects moving and tie marketing activity to measurable commercial outcomes, with a data-driven mindset and strong writing skills.