B2B Digital Campaign Lead for Growth & Demand Gen

HSO; New York (NY); On-site; USD 85,000 - 120,000; Full time

Benefits offered by this job

Unlimited PTO

Healthcare benefits

401(k) plan with company match

Flexible benefits program

Job summary

HSO is seeking a Digital Marketing & Campaigns Specialist to drive multi-channel B2B programs across email, web, landing pages, paid media, and events. You’ll translate briefs into executable plans, build nurture journeys, and optimize campaigns within our marketing tech stack.

The right candidate has 3–5 years of hands-on B2B digital marketing experience, proven performance in LinkedIn Campaign Manager and Google Ads, and a collaborative, data-driven mindset to contribute to pipeline growth.

Qualifications

• 3–5 years of hands-on experience in B2B digital marketing, demand generation, paid media, or related field.
• Experience building emails, landing pages, forms, segmentation, and nurture campaigns in a marketing automation platform.
• Experience with campaign tracking, UTM management, analytics, and reporting.

Responsibilities

• Execute integrated multi-channel marketing campaigns across email, web, landing pages, paid media, social channels, and other digital platforms.
• Translate campaign briefs into coordinated execution plans, timelines, assets, and deliverables.
• Build and launch campaign emails, landing pages, forms, audience segments, nurture programs, and digital customer journeys.
• Manage campaign execution from setup through launch, optimization, and performance reporting.
• Execute digital programs that support events and field marketing initiatives.
• Collaborate with Demand Gen, ABM, Alliance, Content, Marketing Ops, Sales, and others to coordinate activities.
• Build, launch, manage, and optimize paid media programs across LinkedIn, Google, and others.
• Develop audience targeting strategies using CRM data and signals to reach high-value buyers.
• Continuously test new channels and formats to improve engagement and pipeline contribution.
• Monitor performance, budgets, and provide actionable optimization recommendations.

Skills

Campaign orchestration

Campaign execution

Email & landing pages

Audience targeting

Paid media tactics

Data-driven optimization

Cross-functional collaboration

Test and learn

Industry knowledge

Tools

LinkedIn Campaign Manager

Google Ads

Marketing automation platform

Job description

HSO is seeking a Digital Marketing & Campaigns Specialist to drive multi-channel B2B programs across email, web, landing pages, paid media, and events. You’ll translate briefs into executable plans, build nurture journeys, and optimize campaigns within our marketing tech stack.

The right candidate has 3–5 years of hands-on B2B digital marketing experience, proven performance in LinkedIn Campaign Manager and Google Ads, and a collaborative, data-driven mindset to contribute to pipeline growth.