B2B Growth Marketing Specialist

FB Solutions Group; Chicago (IL); On-site; USD 70,000 - 100,000; Full time

Job summary

FB Solutions Group is seeking a Digital Marketing Specialist to own the front end of the lead generation engine, building landing pages, forms, and lead scoring in HubSpot, while optimizing Google Ads campaigns and maintaining trackable attribution. You’ll produce data-driven insights, dashboards, and cross-functional support for sales, marketing, and events.

The role requires 3–5+ years in B2B digital marketing, HubSpot Marketing Hub fluency, and strong analytical communication skills.

Qualifications

• Bachelor’s degree in marketing, business, or a related field.
• 3-5+ years of hands-on B2B digital marketing experience.
• Hands-on experience building campaigns in HubSpot Marketing Hub, including landing pages, forms, emails, workflows, reporting, and CMS updates.
• Hands-on experience managing Google Ads campaigns day to day, with a working knowledge of Google Analytics and Tag Manager.
• Proven experience with marketing attribution and reporting, including HubSpot dashboards, custom reports, UTM tracking, and tying spend to leads and pipeline.
• Experience working with HubSpot lead scoring models required.
• HubSpot and/or Google Ads certifications a plus.
• Analytical mindset with the ability to turn campaign data into clear recommendations, and comfort presenting data to leadership.
• Strong written communication skills, including ad, email, and landing page copy.

Responsibilities

• Build and launch lead generation campaigns in HubSpot, including landing pages, forms, emails, and workflows
• Design, implement, and refine fit and engagement lead scoring models in partnership with Sales and Business Development
• Manage lifecycle stages and lead routing to ensure a clean, timely handoff to Business Development
• Maintain HubSpot data quality, list segmentation, and campaign tracking
• Manage Google Ads campaigns day-to-day, including monitoring spend, adjusting bids and budgets, testing ad copy, and pausing underperforming ads
• Partner with our paid search consultant on campaign strategy, initial setup, and periodic account audits
• Continuously test and optimize campaigns to lower cost per lead and improve lead quality
• Conduct keyword research and build new campaigns and ad groups as needs arise
• Drive campaign optimization through HubSpot campaign performance metrics
• Integrate Google Ads with HubSpot so ad spend, clicks, and leads are tracked by campaign
• Set up and maintain UTM tracking, source attribution, and conversion tracking in Google Analytics and Tag Manager so every lead can be traced to its channel
• Build and maintain HubSpot dashboards, using both out-of-the-box and custom reports, covering campaign performance, lead scoring activity, lead volume, cost per lead, and other leading indicators
• Own the lead-to-customer data reporting function: Follow each campaign from first engagement through pipeline to won customers, alongside the full cost of each campaign, including media, consultant, trade media, and event spend
• Partner with business development and finance on a shared view of spend, cost per lead, lead-to-prospect conversion, customer acquisition cost (CAC), and return, including gross profit
• Deliver regular performance reports to the CMO with insights and recommendations to guide budget and campaign decisions
• Prepare marketing performance data for each board meeting, in partnership with the CMO
• Execute content-focused lead generation campaigns through trade media partners
• Coordinate trade media ad placements, including specs, deadlines, and delivery of final assets
• Create and send email newsletters and nurture sequences to existing contacts and prospects
• Update website and landing page content in the HubSpot CMS
• Schedule and publish LinkedIn and other social media posts as needed
• Support the sales team with collateral such as sell sheets, presentations, and case studies, working from existing brand templates
• Provide tradeshow and event support, including logistics, promotion, and post-event lead follow-up campaigns
• Partner with business development and sales to refine ideal customer profiles and target segments
• Other duties as assigned

Skills

HubSpot Marketing Hub

Google Ads

Analytics & reporting

Lead scoring

Content marketing

Communication skills

Education

Bachelor’s degree in marketing, business, or related field

Tools

HubSpot CMS

Google Analytics

Tag Manager

Google Ads

Job description

FB Solutions Group is seeking a Digital Marketing Specialist to own the front end of the lead generation engine, building landing pages, forms, and lead scoring in HubSpot, while optimizing Google Ads campaigns and maintaining trackable attribution. You’ll produce data-driven insights, dashboards, and cross-functional support for sales, marketing, and events.

The role requires 3–5+ years in B2B digital marketing, HubSpot Marketing Hub fluency, and strong analytical communication skills.