B2B Marketing Campaign Specialist

bolt; Boston (MA); On-site; USD 60,000 - 80,000; Full time

Job summary

bolt is seeking a Marketing Campaign Coordinator to drive integrated campaigns across digital and offline channels in a fast-paced B2B SaaS environment. You will coordinate events, email journeys in SFMC, social content, and brand experiences, partnering with sales and product teams to move prospects through the funnel and grow pipeline.

The role requires 2–4 years in marketing and comfort with marketing automation, CRM platforms, and AI-driven optimization.

Qualifications

• 2–4 years of experience in marketing, campaign specialist, event marketing, or demand generation, preferably within a B2B SaaS environment.
• Experience supporting integrated marketing campaigns across multiple channels.
• Familiarity with event planning, email marketing, and social media management.
• Experience with Salesforce Marketing Cloud (SFMC) or similar marketing automation platforms.
• Proficiency with CRM and marketing technology platforms such as Salesforce, HubSpot, Sprout Social, or equivalent tools.
• Advanced user of modern AI and automation tools to enhance campaign execution, content development, reporting, workflow efficiency, and marketing performance.
• Strong knowledge of email marketing best practices, audience segmentation, and campaign analytics.

Responsibilities

• Campaign & Marketing Coordination: Support the planning, execution, and optimization of integrated marketing campaigns across digital and offline channels.
• Coordinate campaign timelines, deliverables, and stakeholders to ensure projects are completed on schedule.
• Align campaign messaging across email, social media, events, paid advertising, and sales enablement efforts.
• Support campaign performance tracking and reporting, and provide insights to optimize marketing initiatives.

Skills

Campaign coordination

Event marketing

Demand generation

Marketing automation

Tools

Salesforce Marketing Cloud

Salesforce

HubSpot

Sprout Social

Job description

bolt is seeking a Marketing Campaign Coordinator to drive integrated campaigns across digital and offline channels in a fast-paced B2B SaaS environment. You will coordinate events, email journeys in SFMC, social content, and brand experiences, partnering with sales and product teams to move prospects through the funnel and grow pipeline.

The role requires 2–4 years in marketing and comfort with marketing automation, CRM platforms, and AI-driven optimization.