B2B Growth Marketing Manager — NYC, Data-Driven Demand Gen

Ouzl; New York, Northern (NY, KY); Hybrid; USD 110,000 - 160,000; Full time

Job summary

rePurpose Global in New York, NY is hiring a full‑time Marketing Manager to lead demand generation across email, paid media, events, and experimental channels. You will collaborate with Sales, Finance, Product, Design, and external stakeholders to build data‑driven, full‑funnel campaigns.

The role requires 5–7 years of B2B growth marketing experience and a proven track record of owning acquisition, measurement, and ROI reporting using tools such as HubSpot, GA4, Marketo, 6sense, and Tableau.

Qualifications

• 5–7 years of B2B growth marketing experience
• Proven ability to build full‑funnel, data‑driven acquisition strategies
• Strong campaign measurement and ROI reporting

Responsibilities

• Drive demand generation across email, paid advertising, in‑person events, and experimental channels
• Segment ICPs across funnel stages and manage lead lifecycle & scoring in CRM
• Define and track growth metrics and analyze campaign performance
• Support webinars, trade shows, and executive dinners
• Collaborate with Sales, Finance, Product, Design and external stakeholders

Skills

B2B growth marketing

Demand generation

Cross-functional collaboration

Tools

HubSpot

GA4

Marketo

6sense

Tableau

Amplitude

SEO tools

Job description

rePurpose Global in New York, NY is hiring a full‑time Marketing Manager to lead demand generation across email, paid media, events, and experimental channels. You will collaborate with Sales, Finance, Product, Design, and external stakeholders to build data‑driven, full‑funnel campaigns.

The role requires 5–7 years of B2B growth marketing experience and a proven track record of owning acquisition, measurement, and ROI reporting using tools such as HubSpot, GA4, Marketo, 6sense, and Tableau.