B2B Growth Marketing Lead & Data-Driven Strategist

Higlobe, Inc.; United States; Remote; USD 90,000 - 130,000; Full time

Job summary

Higlobe, Inc. is seeking a hands-on growth marketer to drive B2B campaigns from concept to measurement. You will build growth reporting and attribution across the funnel and integrate Gong, HubSpot, and Salesforce to connect campaign data to pipeline and revenue.

You will turn product narratives into paid campaigns on LinkedIn and Google, collaborate with an external ads agency, and own weekly email sequencing to optimize lead growth and pipeline impact.

Qualifications

• 4+ years of hands-on B2B growth marketing experience.
• Experience with Gong, HubSpot, and Salesforce, including integrations, tracking, and attribution.
• Experience building growth reporting and attribution systems from scratch.
• Experience running paid media campaigns across channels (e.g. LinkedIn, Google).
• Familiarity with AI-driven growth tactics (e.g. AEO/GEO, personalization at scale, website de-anonymization).
• Experience with ABM strategy.
• Experience with email marketing, including segmentation, sequencing, and A/B testing.
• Experience delivering measurable pipeline or revenue results on large-scale campaigns.
• Proficiency in demand generation and marketing operations.
• Ability to execute across multiple channels in a lean team with minimal guidance.
• Ability to bring a clear point of view on growth best practices and set up processes accordingly.
• Deep understanding of sales, marketing, and revenue processes and how GTM systems support them.
• Availability to work in the Pacific Time Zone (PT).
• Strong communication skills in both spoken and written English.

Responsibilities

• Plan and run B2B growth campaigns end to end, from narrative and assets to launch and measurement.
• Build and own growth reporting, tracking, and attribution across the funnel.
• Connect the GTM stack end to end (e.g. Gong, HubSpot, Salesforce), linking campaign data to pipeline and revenue.
• Turn product marketing narratives and assets into paid campaigns across channels (e.g. LinkedIn, Google).
• Work alongside an external ads agency, setting direction and holding campaigns accountable to pipeline goals.
• Create campaign visuals, partnering with a designer or producing them directly.
• Send weekly segmented emails to prospects, testing subject lines, send times, and offers.
• Measure lead growth and campaign impact, recommending which motions to scale or cut.
• Define ICP, segmentation, and targeting for outbound and ABM motions.
• Partner with the GTM Engineer on AI search visibility (e.g. AEO, SEO) and data enrichment

Skills

Growth marketing

B2B campaigns

Gong integration

HubSpot integration

Salesforce integration

Attribution systems

Multi-channel campaigns

AI-driven tactics

ABM strategy

Email marketing

Demand generation

Marketing operations

Cross-channel execution

GTM process design

English communication

Pacific Time Zone (PT) readiness

Education

Bachelor's Degree in Marketing, Business, or equivalent

Tools

Gong

HubSpot

Salesforce

Job description

Higlobe, Inc. is seeking a hands-on growth marketer to drive B2B campaigns from concept to measurement. You will build growth reporting and attribution across the funnel and integrate Gong, HubSpot, and Salesforce to connect campaign data to pipeline and revenue.

You will turn product narratives into paid campaigns on LinkedIn and Google, collaborate with an external ads agency, and own weekly email sequencing to optimize lead growth and pipeline impact.