B2B Marketing Leader — Growth & GTM for Engineering

Boston Engineering Corporation; Waltham (MA); On-site; USD 100,000 - 125,000; Full time

Benefits offered by this job

Health insurance

401(k) match

Paid time off

Job summary

Boston Engineering, headquartered in Waltham, MA, seeks a Senior Marketing Manager to lead our corporate marketing function. You will own strategy, branding, and demand generation, reporting to the VP of Client Services and Growth.

This hands-on role requires executing campaigns, managing vendors, and scaling marketing programs for medical, commercial, and defense markets. The ideal candidate has 7+ years in B2B marketing, a BA/BS, strong analytics, and experience with Salesforce, HubSpot, and

Qualifications

• 7+ years of experience in marketing and communications within B2B professional services.
• Experience developing marketing strategy while also executing programs.
• Strong analytical skills to measure marketing effectiveness.

Responsibilities

• Develop and lead marketing strategy, brand, and positioning for multiple markets.
• Create and manage demand generation programs in partnership with sales.
• Coordinate external vendors and manage the corporate website and content assets.
• Plan trade shows, conferences, webinars, and customer events.
• Provide sales enablement tools and collateral to the sales team.
• Drive account-based marketing initiatives with a data-driven approach.

Skills

Marketing strategy

Brand management

Data analytics

Independent work

Digital marketing

Sales enablement

Education

BA/BS degree in marketing, business, graphic design, engineering, data science, or liberal arts

Tools

Salesforce

HubSpot

WordPress

Job description

Boston Engineering, headquartered in Waltham, MA, seeks a Senior Marketing Manager to lead our corporate marketing function. You will own strategy, branding, and demand generation, reporting to the VP of Client Services and Growth.

This hands-on role requires executing campaigns, managing vendors, and scaling marketing programs for medical, commercial, and defense markets. The ideal candidate has 7+ years in B2B marketing, a BA/BS, strong analytics, and experience with Salesforce, HubSpot, and