B2B Growth Marketing Director

Prog Leasing, LLC; Atlanta (GA); Hybrid; USD 120.000 - 180.000; Vollzeit

Benefits dieser Stelle

Hybrid work model

Comprehensive benefits

401k Retirement Plan

Paid Time Off

Career Development

Employee Purchase Program

Zusammenfassung

Progressive Leasing seeks a Director of B2B Marketing to drive demand generation, lead generation, and pipeline growth across employer and partner bases. You will own day-to-day integrated marketing efforts, coordinate with Sales and Account Management, and optimize nurture journeys and reporting cadences.

You will partner with the client marketing team to align lead generation with engagement, retention, and revenue goals, and lead end-to-end campaigns across multiple channels with a

Qualifikationen

• 8-10+ years of B2B marketing experience with a focus on client marketing.
• Proven experience leading demand generation and pipeline growth.
• Bachelor’s degree in business or closely related field.
• Proficient in Salesforce and Marketo; comfortable with AI-enabled tools.

Aufgaben

• Own demand generation strategy across digital, paid, email, content, and events.
• Optimize lead acquisition, conversion, and pipeline velocity.
• Develop and oversee B2B marketing campaigns with defined success metrics.
• Lead end-to-end campaign development from strategy to measurement.
• Oversee website strategy, SEO, and conversion rate optimization.

Kenntnisse

B2B marketing

Demand generation

Analytics

Communication

Project management

Ausbildung

Bachelor's degree in business

Tools

Salesforce

Marketo

Jobbeschreibung

Progressive Leasing seeks a Director of B2B Marketing to drive demand generation, lead generation, and pipeline growth across employer and partner bases. You will own day-to-day integrated marketing efforts, coordinate with Sales and Account Management, and optimize nurture journeys and reporting cadences.

You will partner with the client marketing team to align lead generation with engagement, retention, and revenue goals, and lead end-to-end campaigns across multiple channels with a