B2B Growth & Lead Gen Specialist

General Wholesale Inc; Southfield (MI); On-site; USD 42,000 - 70,000; Full time

Job summary

General Wholesale Inc. in Michigan is seeking a proactive Sales Representative to support the sales team with lead generation, outreach, and client coordination.

You will handle calls, emails, and follow-ups, maintain CRM records, and assist in preparing weekly reports while building strong relationships with potential and current clients. This role offers room to grow within a dynamic sales environment and contributes to achieving company-wide targets.

Qualifications

• Bachelor’s degree in business or related field or equivalent experience.
• Strong communication and interpersonal skills.

Responsibilities

• Lead generation & outreach: research, cold calls, emails, follow-ups.
• Sales & client support: coordinate with clients, maintain relationships, respond to inquiries.
• CRM maintenance: update records and generate reports.
• Prepare weekly/monthly sales reports and maintain organized sales documents.
• Support internal teams to meet client requirements and service delivery.
• Help marketing campaigns and outreach initiatives.

Skills

Lead generation

Cold calling

Client coordination

CRM usage

Time management

Communication

Team collaboration

Sales reporting

Education

Bachelor’s degree in business or related field

Tools

Microsoft Office

CRM systems

Job description

General Wholesale Inc. in Michigan is seeking a proactive Sales Representative to support the sales team with lead generation, outreach, and client coordination.

You will handle calls, emails, and follow-ups, maintain CRM records, and assist in preparing weekly reports while building strong relationships with potential and current clients. This role offers room to grow within a dynamic sales environment and contributes to achieving company-wide targets.