B2B Growth Lead — Build Zero-to-Pipeline (NY On-site)

True Talent Solutions Partners; New York (NY); On-site; USD 140,000 - 170,000; Full time

Job summary

True Talent Solutions Partners in New York, NY, is seeking a growth marketing leader to design and execute a B2B strategy that turns market demand into qualified pipeline. You will collaborate with product, performance, brand, content, and sales teams to own a zero-to-one growth initiative.

You will own ICPs, lead scoring, paid and organic channels, landing pages, emails, webinars, and events, while tracking metrics and optimizing spend to maximize pipeline velocity.

Qualifications

• Four to eight years of B2B growth marketing experience.
• Experience owning a zero-to-one build at a startup.
• Hands-on full-funnel marketing across SEO, paid search, landing pages, and email.

Responsibilities

• Define ICP, qualification criteria, lead scoring, and sales handoff.
• Generate demand via paid campaigns, SEO, content, events, and outbound support.
• Create landing pages, email sequences, and retargeting programs.
• Align with sales on lead definitions and collateral.
• Track pipeline and cost per lead by channel and reallocate spend.

Skills

Growth marketing

Lead generation

Full-funnel marketing

Strategic planning

Tools

CRM systems

Web analytics

Landing page tools

Email automation tools

SEO tools

Job description

True Talent Solutions Partners in New York, NY, is seeking a growth marketing leader to design and execute a B2B strategy that turns market demand into qualified pipeline. You will collaborate with product, performance, brand, content, and sales teams to own a zero-to-one growth initiative.

You will own ICPs, lead scoring, paid and organic channels, landing pages, emails, webinars, and events, while tracking metrics and optimizing spend to maximize pipeline velocity.