B2B Demand Gen Manager - Pipeline Growth (Remote)

Motus; Oregon; Hybrid; USD 100,000 - 115,000; Full time

Benefits offered by this job

Medical Insurance

Dental Insurance

Vision Insurance

Open PTO

FSAs/HSA

401k with match

Disability & Life

Family Planning Support

Mental Health Support

Home Office Reimbursement

Internal Referral Program

WorkAnywhere reimbursement

Parental Leave

Job summary

Motus in the United States is seeking a Demand Generation Manager to plan, execute, and optimize campaigns that build pipeline for our new business team. You will lead cross‑channel programs, brief activation plans, and coordinate with BDR, Sales Enablement, and Sales to move opportunities forward.

The ideal candidate has 4–5 years of B2B marketing experience, hands‑on multichannel campaign execution, and a data‑driven mindset. Proficiency with HubSpot and Salesforce is preferred.

Qualifications

• 4–5 years of B2B marketing experience.
• Experience executing multichannel campaigns driving pipeline.
• Strong understanding of B2B buyer journeys and funnel conversion.
• Experience partnering with BDR, Sales and Enablement teams.
• Data‑driven with ability to translate results into improvements.
• Hands‑on with marketing automation and CRM platforms (HubSpot, Salesforce).
• Familiar with campaign attribution and pipeline reporting.
• Excellent written and verbal communication.

Responsibilities

• Plan, execute, and optimize integrated demand generation campaigns and programs focused on generating qualified pipeline.
• Develop campaign briefs and activation plans that define target audiences, messaging, offers, channels, timelines, and success metrics.
• Translate pillar content, webinars, events, and product launches into coordinated campaign activities across email, nurture, digital, and sales outreach.
• Partner closely with BDR, Sales Enablement, and Sales to align campaigns to target accounts, territories, and pipeline priorities.
• Collaborate with Digital, Brand, Content, Events, Product Marketing, Marketing Operations, and Campaign Operations to deliver cohesive, multichannel campaigns.
• Develop segmented email and nurture programs that engage prospects and move them toward sales conversations.
• Coordinate campaign follow‑up, ensuring BDR and Sales teams have the messaging, context, and resources needed to act on engagement.
• Manage campaign timelines, deliverables, and dependencies, keeping stakeholders informed and proactively addressing execution risks.
• Monitor campaign performance with Marketing Operations and Revenue Operations, tracking engagement, meetings, opportunities, pipeline, and conversion.
• Analyze results and recommend improvements to targeting, messaging, offers, and channel mix.
• Document campaign processes, tests, and learnings to strengthen execution and build repeatable programs.
• Stay current on demand generation best practices, buyer behavior, and emerging approaches.

Skills

B2B marketing

Campaign planning

Data‑driven mindset

Cross‑functional collaboration

Marketing automation

Tools

HubSpot

Salesforce

Asana

Job description

Motus in the United States is seeking a Demand Generation Manager to plan, execute, and optimize campaigns that build pipeline for our new business team. You will lead cross‑channel programs, brief activation plans, and coordinate with BDR, Sales Enablement, and Sales to move opportunities forward.

The ideal candidate has 4–5 years of B2B marketing experience, hands‑on multichannel campaign execution, and a data‑driven mindset. Proficiency with HubSpot and Salesforce is preferred.