Growth Lead – B2B Pipeline & Experiments

Crosby; New York (NY); On-site; USD 90,000 - 150,000; Full time

Job summary

Crosby is seeking a Growth Lead to build scalable demand for a neofirm model in New York. You will own strategy, map potential buyers, craft messaging, and productize channels to form a single measurable funnel. Collaborate with sales, run experiments, and optimize ROI across events to accelerate pipeline.

You will own CAC, conversion, activation, and payback by channel, and you’ll build dashboards to track outcomes, biasing fast, impactful experimentation within a brand-conscious framework.

Qualifications

• 2–6 years of experience leading growth at a startup, building marketing channels from 0–1 and scaling from 1–10.
• Creative and analytical mindset to measure what’s working.
• High agency: you take a broad mandate and get it done, shipping campaigns quickly.
• Willing to test unconventional ideas.
• Great judgment balancing brand as a law firm with winning campaigns.
• Analytical: own CAC, conversion, activation, and payback by channel; build dashboards.
• Low ego; you’ll do hands-on tasks and move quickly in ambiguous environments.
• You move quickly, communicate clearly, and thrive in a fast-paced setting.

Responsibilities

• Partner closely with sales to build a repeatable outbound motion: draft a prioritized target list, messaging, and sequencing; automate other ancillary touchpoints like gifting and event invites.
• Paid channels: figure out a brand-accretive way to use paid channels like ads to drive awareness among buying committees.
• Experiment: create and run campaigns to test new channels and messaging; cut losers and double down on winners.
• Help drive ROI at events & conferences: measure ICP and TAM overlap to prioritize conferences and dinner invites; partner with events lead to build a machine to send event invites, automate follow ups, and measure ROI.
• Analytics: track campaign performance, analyze funnel data, and derive insights to drive pipeline or improve funnel conversion.

Skills

Growth leadership

Creativity

Analytics

Campaign experimentation

Fast-paced work

Ownership

Job description

Crosby is seeking a Growth Lead to build scalable demand for a neofirm model in New York. You will own strategy, map potential buyers, craft messaging, and productize channels to form a single measurable funnel. Collaborate with sales, run experiments, and optimize ROI across events to accelerate pipeline.

You will own CAC, conversion, activation, and payback by channel, and you’ll build dashboards to track outcomes, biasing fast, impactful experimentation within a brand-conscious framework.