B2B Growth Marketing Lead

True Talent Solutions Partners; New York (NY); On-site; USD 140,000 - 170,000; Full time

Job summary

True Talent Solutions Partners in New York, NY, is seeking a growth marketing leader to design and execute a B2B strategy that turns market demand into qualified pipeline. You will collaborate with product, performance, brand, content, and sales teams to own a zero-to-one growth initiative.

You will own ICPs, lead scoring, paid and organic channels, landing pages, emails, webinars, and events, while tracking metrics and optimizing spend to maximize pipeline velocity.

Qualifications

• Four to eight years of B2B growth marketing experience.
• Experience owning a zero-to-one build at a startup.
• Hands-on full-funnel marketing across SEO, paid search, landing pages, and email.

Responsibilities

• Define ICP, qualification criteria, lead scoring, and sales handoff.
• Generate demand via paid campaigns, SEO, content, events, and outbound support.
• Create landing pages, email sequences, and retargeting programs.
• Align with sales on lead definitions and collateral.
• Track pipeline and cost per lead by channel and reallocate spend.

Skills

Growth marketing

Lead generation

Full-funnel marketing

Strategic planning

Tools

CRM systems

Web analytics

Landing page tools

Email automation tools

SEO tools

Job description

About the Role

Lead the development of B2B growth marketing for an early-stage AI technology company. Working with product, performance, brand, content, and sales partners, you will build a full-funnel strategy that turns market demand into qualified pipeline.

What You’ll Do

• Define the ideal customer profile, qualification criteria, lead scoring, and handoff process for sales.

• Generate demand through paid campaigns, SEO, content, events, and outbound support.

• Build landing pages, email sequences, and retargeting programs to move prospects toward sales conversations.

• Align with sales on lead definitions, handoff expectations, lead quality feedback, and useful collateral.

• Track pipeline and cost per lead by channel, then reallocate investment toward what converts.

What We’re Looking For

• Four to eight years of B2B growth marketing experience, including ownership of a genuine zero-to-one build.

• Experience building growth marketing from scratch at an early-stage company or launching a new product or market segment.

• Hands-on experience across full-funnel growth, including SEO, paid search, landing pages, email, webinars, and lead scoring.

• Experience creating new products, programs, or initiatives from the ground up.

• Familiarity with paid search, paid social, SEO, email automation, landing page tools, web analytics, and CRM systems.

• Authorized to work in the United States without visa sponsorship.

Compensation & Benefits

Base salary: $140,000 to $170,000 annually. Visa sponsorship is not available.

Location

On-site in New York, New York.