Growth Lead, B2B Demand Gen — Hybrid NYC

Morgan Pinnacle Group; New York (NY); Hybrid; USD 175,000 - 225,000; Full time

Job summary

Morgan Pinnacle Group is seeking a Growth Lead for B2B demand generation in New York, NY. This hands-on role focuses on activating and scaling growth programs across channels, tying marketing to sales outcomes, and delivering measurable pipeline impact.

Ideal candidates have 2–5 years in growth marketing, experience at startups, and a track record of turning experiments into scalable programs. The role is hybrid in New York City with full-time employment and strong equity potential.

Qualifications

• 2–5 years of growth marketing experience, preferably at a high-growth startup.
• Experience leading growth channels (paid, organic, ABM, partnerships).
• Proven ability to generate qualified demand with measurable pipeline impact.
• Hands-on campaign budget management and performance evaluation.

Responsibilities

• Own activation and demand generation end-to-end from awareness to pipeline.
• Develop, launch, and test campaigns across multiple channels (paid, ABM, organic, events, partnerships).
• Evaluate performance and scale successful experiments into growth programs.
• Build and manage media plans and marketing budgets; reallocate resources by performance.
• Drive qualified top-of-funnel demand and contribute to pipeline growth.
• Ensure marketing initiatives align with sales and business objectives.

Skills

Growth marketing

Channel experimentation

Campaign management

Budget management

B2B demand generation

Education

Strong educational background

Job description

Morgan Pinnacle Group is seeking a Growth Lead for B2B demand generation in New York, NY. This hands-on role focuses on activating and scaling growth programs across channels, tying marketing to sales outcomes, and delivering measurable pipeline impact.

Ideal candidates have 2–5 years in growth marketing, experience at startups, and a track record of turning experiments into scalable programs. The role is hybrid in New York City with full-time employment and strong equity potential.