B2B Growth Architect: Demand, Funnels & Growth Strategy

Pangram Labs Inc.; New York (NY); On-site; USD 90,000 - 140,000; Full time

Job summary

Pangram Labs is seeking a B2B Marketing Lead to accelerate organic growth from our Brooklyn office. You’ll define growth strategy with product, performance, brand, and content teams and lead a hungry product and growth squad.

You’ll shape multi-channel demand, optimize conversion, and align with sales to move leads through the funnel, reporting on CAC, ROAS, and pipeline metrics, in a fast-growing, AI-detection focused company.

Qualifications

• 5 to 8 years running paid acquisition across multiple channels.
• Experience building channels from zero.
• A demonstrated understanding of high-quality creative and copy that convert.
• Hands-on with conversion measurement, CAC, ROAS, and other reporting metrics.

Responsibilities

• Define the buyer and the lead. Who the ICP is, what a qualified lead looks like, how it's scored and handed to sales.
• Generate demand. Paid, SEO, content, events, outbound support. Get the right companies to raise a hand.
• Convert and nurture. Landing pages, email sequences, retargeting, moving a contact from first touch to sales conversation.
• Align with sales. Shared definitions, handoff SLAs, feedback on lead quality, collateral sales actually used.
• Measure and reallocate. Pipeline and cost per lead by channel, then move budget toward what closes.

Skills

Paid acquisition

Channel building

Creative & copy

Analytics & reporting

Job description

Pangram Labs is seeking a B2B Marketing Lead to accelerate organic growth from our Brooklyn office. You’ll define growth strategy with product, performance, brand, and content teams and lead a hungry product and growth squad.

You’ll shape multi-channel demand, optimize conversion, and align with sales to move leads through the funnel, reporting on CAC, ROAS, and pipeline metrics, in a fast-growing, AI-detection focused company.