A leading marketing technology firm in New York is seeking a Growth Marketing Lead to establish a systematic demand engine from scratch. This role requires a strong focus on B2B demand generation through various channels including ABM, paid advertising, and inbound strategies. Candidates should have at least 6 years of relevant experience, extensive knowledge of marketing operations, and the capability to work collaboratively with Sales. The position offers flexibility, competitive health coverage, and a positive workplace culture.
Qualifications
You’ve built a demand gen program from scratch, not just optimized an existing one.
Hands-on experience running LinkedIn and paid social campaigns with rigorous measurement.
You know how to build marketing ops infrastructure like CRM setup and funnel architecture.
Responsibilities
Build the demand engine from scratch: ABM strategy, paid channels, and inbound.
Own the marketing-sourced pipeline number and track its performance.
Partner tightly with Sales on prospecting lists and vertical targeting.
Skills
B2B growth and ABM operator
Fast experimentation and attribution rigor
Strong marketing ops instincts
Collaborative with Sales
6+ years of experience in demand generation
Job description
A leading marketing technology firm in New York is seeking a Growth Marketing Lead to establish a systematic demand engine from scratch. This role requires a strong focus on B2B demand generation through various channels including ABM, paid advertising, and inbound strategies. Candidates should have at least 6 years of relevant experience, extensive knowledge of marketing operations, and the capability to work collaboratively with Sales. The position offers flexibility, competitive health coverage, and a positive workplace culture.