B2B Events Marketing Leader

InStride; Salem (NH); Vor Ort; USD 95.000 - 105.000; Vollzeit

Benefits dieser Stelle

401(k) plan with company match

Flexible vacation

Paid family leave

Best-in-class health care benefits

Step Forward program

Zusammenfassung

InStride is seeking an experienced Events Marketing Manager to lead our event portfolio as a strategic B2B channel. You will own strategy and execution, partnering with Marketing and Sales to align events with go-to-market priorities and drive pipeline growth.

You will connect events to integrated campaigns, ABM, content, digital channels, and Sales activation, delivering memorable experiences and measurable impact. Strong organization and analytics are essential.

Qualifikationen

• 5+ years of B2B marketing experience with events, campaigns, or ABM programs.
• Experience managing complex in-person and virtual events end-to-end.
• CRM/marketing automation/ABM platform experience for targeting and attribution.
• Experience with account-based marketing and priority-target activation preferred.
• Creative, analytical, resourceful with a drive for continuous improvement.

Aufgaben

• Own InStride’s integrated event strategy across sponsored and hosted events.
• Define objectives, target accounts, personas, and success metrics for priority events.
• Plan and execute customer, prospect, executive, and third-party events.
• Manage end-to-end event execution: sponsorships, contracts, registration, messaging, booths, staffing, budgets, timelines.
• Develop Sales activation strategies with Sales/BDR and ensure timely follow-up.
• Use performance insights to guide future event investments and ROI.
• Maintain the events calendar and portfolio alignment with GTM priorities.
• Travel may be required.

Kenntnisse

Strategic event marketing

Integrated campaign thinking

Sales and account alignment

Event management

Measurement and optimization

Cross-functional leadership

Project management

Jobbeschreibung

InStride is seeking an experienced Events Marketing Manager to lead our event portfolio as a strategic B2B channel. You will own strategy and execution, partnering with Marketing and Sales to align events with go-to-market priorities and drive pipeline growth.

You will connect events to integrated campaigns, ABM, content, digital channels, and Sales activation, delivering memorable experiences and measurable impact. Strong organization and analytics are essential.