B2B Events Marketing Lead

InStride; Minneota (MN); On-site; USD 95,000 - 105,000; Full time

Benefits offered by this job

401(k) match

Flexible vacation

Paid family leave

Health care benefits

Job summary

InStride is seeking an experienced Events Marketing Manager to lead its event portfolio as a strategic growth channel. You will partner with Marketing and Sales to ensure events support go-to-market priorities, engage target accounts, and contribute to pipeline growth.

The role requires strong execution with a broader B2B marketing mindset, connecting events to campaigns, content, digital channels, and Sales activation to maximize ROI.

Qualifications

• Strategic event marketing: translate business and go-to-market priorities into an event strategy.
• Integrated campaign thinking: activate content, email, digital, ABM, social before/during/after events.
• Sales and account alignment: partner with Sales/BDR for priority accounts and measurable outcomes.
• Event management: sponsorships, logistics, staffing, budgeting, on-site execution, follow-up.

Responsibilities

• Own InStride’s integrated event strategy across events and webinars, align investments with priority audiences.
• Build the business strategy for priority events with objectives, personas, actions, activation plan and metrics.
• Plan and execute customer, prospect, executive, and third-party events that advance marketing objectives.
• End-to-end event execution: sponsorships, contracts, registration, messaging, booth design, materials, staffing, timelines.
• Develop Sales activation strategies with Sales/BDR for outreach, meetings and follow-up.
• Use performance insights to inform future event investments and maximize ROI.
• Maintain InStride’s events calendar and portfolio view throughout the year.
• Travel may be required.

Skills

Strategic event marketing

Integrated campaign thinking

Sales and account alignment

Event management

Measurement and optimization

Cross-functional leadership

Project management

Job description

InStride is seeking an experienced Events Marketing Manager to lead its event portfolio as a strategic growth channel. You will partner with Marketing and Sales to ensure events support go-to-market priorities, engage target accounts, and contribute to pipeline growth.

The role requires strong execution with a broader B2B marketing mindset, connecting events to campaigns, content, digital channels, and Sales activation to maximize ROI.