B2B Events Marketing Leader

InStride; Clayton (MO); Presencial; USD 95.000 - 105.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Step Forward program

401(k) plan with company match

Flexible vacation policy

Paid family leave

Best-in-class health care benefits

Descripción de la vacante

InStride is seeking an experienced Events Marketing Manager to lead events as a strategic B2B marketing and growth channel. This role will own the strategy and execution of InStride’s event portfolio while partnering closely with Marketing and Sales to ensure events support our go-to-market priorities, engage target accounts and audiences, and contribute to pipeline growth.

The ideal candidate combines exceptional event execution with a broader B2B marketing mindset, connecting events to

Formación

• 5+ years of B2B marketing experience with events and integrated campaigns.
• Experience managing complex in-person and virtual events end-to-end.
• CRM, marketing automation, and ABM platforms to support targeting and measurement.
• Account-based marketing and target-account activation experience preferred.
• Creative, analytical, resourceful with a drive for continuous improvement.

Responsabilidades

• Own InStride’s integrated event strategy across sponsored events, hosted experiences, and webinars.
• Define objectives, target accounts, personas, and activation plans before execution.
• Plan and execute customer, prospect, executive, and third-party events.
• End-to-end event execution: sponsorships, contracts, registration, design, and on-site.
• Develop Sales activation strategies with Sales and BDR teams for outreach and follow-up.
• Use performance insights to adjust future event investments.
• Maintain the events calendar and ensure alignment with marketing campaigns.
• Travel may be required.

Conocimientos

Strategic event marketing

Integrated campaign thinking

Sales and account alignment

Event management expertise

Measurement and optimization

Cross-functional leadership

Project management

Herramientas

CRM

Marketing automation

ABM platforms

Descripción del empleo

InStride is seeking an experienced Events Marketing Manager to lead events as a strategic B2B marketing and growth channel. This role will own the strategy and execution of InStride’s event portfolio while partnering closely with Marketing and Sales to ensure events support our go-to-market priorities, engage target accounts and audiences, and contribute to pipeline growth.

The ideal candidate combines exceptional event execution with a broader B2B marketing mindset, connecting events to