B2B Events Marketing Lead

InStride; Ohio; On-site; USD 90,000 - 140,000; Full time

Job summary

InStride seeks an experienced Events Marketing Manager to own and optimize its event portfolio as a core B2B growth channel. You will partner with Marketing and Sales to align events with go-to-market priorities, engage target accounts, and contribute to pipeline growth.

The role requires a proactive, analytical mindset to connect events to integrated campaigns, ABM, digital channels, and Sales activation, delivering measurable ROI and ongoing investment optimization.

Qualifications

• 5+ years in B2B marketing with events ownership.
• Experience linking events to integrated campaigns and pipeline impact.
• Strong collaboration with Marketing, Sales, and RevOps.

Responsibilities

• Translate business priorities into an event strategy engaging priority audiences.
• Coordinate across Marketing, Sales, and ABM to activate content and channels before, during, and after events.
• Manage budgets, vendors, staffing, and onsite execution; lead post-event follow-up.

Skills

B2B marketing

ABM

Event management

Campaign integration

Tools

CRM

Marketing automation

ABM platforms

Job description

InStride seeks an experienced Events Marketing Manager to own and optimize its event portfolio as a core B2B growth channel. You will partner with Marketing and Sales to align events with go-to-market priorities, engage target accounts, and contribute to pipeline growth.

The role requires a proactive, analytical mindset to connect events to integrated campaigns, ABM, digital channels, and Sales activation, delivering measurable ROI and ongoing investment optimization.