Senior B2B Events Marketing Manager

InStride; Arkansas City (KS); On-site; USD 95,000 - 105,000; Full time

Benefits offered by this job

401(k) plan with company match

Flexible vacation policy

Paid family leave

Best‑in‑class health care benefits

And more!

Job summary

InStride is seeking an experienced Events Marketing Manager to lead events as a strategic B2B marketing and growth channel. You will own the strategy and execution of our event portfolio, partnering with Marketing and Sales to ensure events support go-to-market priorities and drive pipeline.

You’ll connect events to campaigns, ABM, content, digital channels and Sales activation, measuring ROI and optimizing investments.

Qualifications

• Translate business and go-to-market priorities into an event strategy that engages priority audiences and accounts, supports campaigns, and drives pipeline growth.
• Think beyond the event and activate content, email, digital, ABM, social, and channels before/during/after events to maximize reach and conversion.
• Partner with Sales and BDR teams to identify priority accounts, generate meetings, and convert activity into measurable outcomes.
• Lead event concepts, sponsorships, logistics, staffing, budgets, attendee experience, lead tracking, on-site execution, and post-event follow-up.
• Define event KPIs, measure engagement and pipeline impact, evaluate ROI, and translate insights into future investments.
• Bring Marketing, Sales, BDRs, Design, Product, RevOps, executives, and partners around a shared event plan.
• Manage multiple complex projects in a fast-paced environment with strong organization and timing skills.

Responsibilities

• Own InStride’s integrated event strategy across sponsored, hosted, in-person, virtual, and webinar formats.
• Define objectives, target accounts, personas, and sales activation plans for events.
• Plan and execute customer, prospect, executive, and third-party events that advance marketing and commercial goals.
• Own end-to-end event execution including sponsorships, vendor selection, registration, messaging, design, staffing, budgets, timelines, and on-site work.
• Develop Sales activation strategies for priority events with target accounts and timely follow-up.
• Use performance insights to determine which events and activations deliver the greatest business impact.
• Maintain a comprehensive events calendar and ensure investments align with campaigns and go-to-market priorities.
• Travel may be required.

Skills

Strategic event marketing

Integrated campaigns

Sales alignment

Event management

Measurement

Cross-functional leadership

Project management

Job description

InStride is seeking an experienced Events Marketing Manager to lead events as a strategic B2B marketing and growth channel. You will own the strategy and execution of our event portfolio, partnering with Marketing and Sales to ensure events support go-to-market priorities and drive pipeline.

You’ll connect events to campaigns, ABM, content, digital channels and Sales activation, measuring ROI and optimizing investments.