B2B Events & Campaigns Manager

InStride; Texas; Sur place; USD 95 000 - 105 000; Plein temps

Avantages offerts par ce poste

401(k) plan with company match

Flexible vacation policy

Paid family leave

Best‑in‑class health care benefits

Résumé du poste

InStride is seeking an experienced Events Marketing Manager to lead its event portfolio as a strategic B2B marketing and growth channel. This role partners with Marketing and Sales to align events with go-to-market priorities, engage target accounts, and contribute to pipeline growth.

The ideal candidate blends event execution with a broader B2B marketing mindset, connecting events to campaigns, ABM, content, digital channels, and Sales activation to maximize impact and ROI.

Qualifications

• 5+ years of B2B marketing with events and ABM experience.
• Experience managing complex in-person and virtual events end-to-end.
• CRM/MA/ABM proficiency for targeting and attribution.
• Account-based marketing and target-account activation preferred.
• Creative, analytical, proactive with continuous improvement mindset.
• Strong cross-functional collaboration and leadership.

Responsabilités

• Own integrated event strategy across sponsored events, hosted experiences, in-person programs, virtual events, and webinars, ensuring investments align with go-to-market priorities, target industries, priority audiences, and business objectives.
• Build the business strategy for priority events, defining objectives, target accounts and personas, desired audience actions, Sales activation plan, supporting marketing channels, and success metrics before execution begins.
• Plan and execute customer, prospect, executive, and third-party events that create memorable experiences while advancing InStride’s broader marketing and commercial objectives.
• Own end-to-end event execution, including sponsorships, vendor selection/contracts, registration, messaging, booth/experience design, marketing materials, staffing, budgets, timelines, and on-site execution.
• Develop Sales activation strategies for priority events, partnering with Sales and BDR teams on target-account outreach, meeting generation, event messaging, attendee engagement, and timely follow-up.
• Use performance insights to inform future event investments, identifying which events/audiences/formats/activation strategies generate the greatest business impact and recommendations for investment.
• Maintain InStride’s strategic events calendar and portfolio view, ensuring event investments complement broader marketing campaigns and go-to-market priorities.
• Travel may be required

Connaissances

Strategic event marketing

Integrated campaign thinking

Sales and account alignment

Event management

Measurement and optimization

Cross-functional leadership

Project management

Outils

CRM

Marketing automation

ABM platforms

Description du poste

InStride is seeking an experienced Events Marketing Manager to lead its event portfolio as a strategic B2B marketing and growth channel. This role partners with Marketing and Sales to align events with go-to-market priorities, engage target accounts, and contribute to pipeline growth.

The ideal candidate blends event execution with a broader B2B marketing mindset, connecting events to campaigns, ABM, content, digital channels, and Sales activation to maximize impact and ROI.