B2B Events Marketing Lead: Strategy, ABM & Growth

InStride; Yuma (AZ); On-site; USD 90,000 - 120,000; Full time

Benefits offered by this job

Flexible vacation policy

Job summary

InStride is seeking an experienced Events Marketing Manager to lead its event portfolio as a strategic growth channel. You will align events with marketing and sales priorities, integrate campaigns, and drive pipeline through prioritized accounts and audiences.

You will design end-to-end events—from concept through on-site execution—while measuring ROI and leveraging insights to optimize future investments. Travel may be required.

Qualifications

• 5+ years of B2B marketing experience, with significant experience owning events, integrated campaigns, field marketing, demand generation, or ABM programs.
• Demonstrated experience managing complex in-person events, sponsorships, executive experiences, and/or virtual events end-to-end.
• Experience using CRM, marketing automation, and/or ABM platforms to support audience targeting, event activation, attribution, and measurement.
• Experience with account-based marketing and target-account activation strategies strongly preferred.
• Creative, analytical, resourceful, and curious, with a drive for continuous improvement and a willingness to challenge how things have traditionally been done.

Responsibilities

• Strategic event marketing: translate business and go-to-market priorities into an event strategy that engages priority audiences and accounts, supports broader campaigns, and contributes to pipeline growth.
• Activate content, email, digital, ABM, social, and other channels before, during, and after events to maximize reach, engagement, and conversion.
• Sales and account alignment: partner with Sales and BDR teams to identify priority accounts, generate meaningful meetings, and translate activity into outcomes.
• Event management expertise: manage sponsorships, logistics, staffing, budgeting, attendee experience, lead tracking, on-site execution, and post-event follow-up.
• Define event KPIs, measure account engagement and pipeline impact, evaluate ROI, and translate insights into recommendations for investment.
• Bring together Marketing, Sales, BDRs, Design, Product, RevOps, executives, and external partners around a shared event strategy.
• Plan and execute customer, prospect, executive, and third-party events that support broader objectives.
• Own end-to-end event execution including sponsorships, contracts, messaging, booth design, materials, staffing, timelines, and on-site work.
• Develop Sales activation strategies for priority events with target-account outreach and timely follow-up.
• Use performance insights to inform future investments and identify where to adjust spend.
• Maintain the integrated events calendar and portfolio view aligned with go-to-market priorities.

Skills

B2B marketing

Event ownership

Integrated campaigns

Demand generation

ABM programs

Tools

CRM (Salesforce)

Marketing automation

ABM platforms

Job description

InStride is seeking an experienced Events Marketing Manager to lead its event portfolio as a strategic growth channel. You will align events with marketing and sales priorities, integrate campaigns, and drive pipeline through prioritized accounts and audiences.

You will design end-to-end events—from concept through on-site execution—while measuring ROI and leveraging insights to optimize future investments. Travel may be required.