B2B Events Marketing Manager — Growth & Activation

InStride; New Jersey; On-site; USD 95,000 - 105,000; Full time

Benefits offered by this job

401(k) plan with company match

Flexible vacation policy

Paid family leave

Best‑in‑class health care benefits

Job summary

InStride is seeking an experienced Events Marketing Manager to lead its event portfolio as a strategic B2B growth channel, aligning events with go-to-market priorities, engaging target accounts, and driving pipeline growth.

You will translate strategy into memorable experiences, connect events to integrated campaigns, ABM, content and digital channels, while partnering with Marketing, Sales, and RevOps to optimize impact and ROI. Travel may be required.

Qualifications

• Translate business and go-to-market priorities into an event strategy that engages priority audiences and accounts.
• Activate content, email, digital, ABM, social and other channels before, during, and after events to maximize reach and conversions.
• Partner with Sales and BDR teams to identify priority accounts, generate meetings, and turn event activity into measurable outcomes.

Responsibilities

• Own InStride’s integrated event strategy across sponsored events, hosted experiences, in-person programs, virtual events, and webinars.
• Define objectives, target accounts, personas, and success metrics before execution.
• Plan and execute customer, prospect, executive, and third-party events that advance marketing and commercial goals.
• Oversee end-to-end event execution including sponsorships, contracts, registration, design, materials, staffing, budgets, timelines, and on-site execution.
• Develop Sales activation strategies for priority events and drive timely follow-up.

Skills

Strategic event marketing

Integrated campaign thinking

Sales and account alignment

Event management

Measurement and optimization

Cross-functional leadership

Project management

Tools

CRM

Marketing Automation

ABM Platforms

Job description

InStride is seeking an experienced Events Marketing Manager to lead its event portfolio as a strategic B2B growth channel, aligning events with go-to-market priorities, engaging target accounts, and driving pipeline growth.

You will translate strategy into memorable experiences, connect events to integrated campaigns, ABM, content and digital channels, while partnering with Marketing, Sales, and RevOps to optimize impact and ROI. Travel may be required.