B2B Event Marketing Lead - Strategy, Activation & ROI

InStride; New Jersey; Remote; USD 90,000 - 140,000; Full time

Benefits offered by this job

Flexible vacation policy

2,800+ online certificate programs

Job summary

InStride is seeking an experienced Events Marketing Manager to lead its event portfolio as a strategic B2B growth channel. You will own the event strategy, drive cross-functional partnerships with Marketing and Sales, and ensure events contribute to pipeline growth and integrated campaigns.

You will connect events to ABM initiatives, content, digital channels, and Sales activation, while maintaining rigorous measurement of KPIs and ROI to optimize future investments. Travel may be required.

Qualifications

• 5+ years of B2B marketing experience with ownership of events and integrated campaigns.
• Experience managing complex in-person and virtual events end-to-end.
• Proficient with CRM, marketing automation, and ABM tools for targeting and attribution.
• Strong account-based marketing and target-account activation experience preferred.
• Creative, analytical, proactive, and detail-oriented with strategic-to-execution mindset.

Responsibilities

• Translate business priorities into an event strategy engaging priority audiences.
• Activate content, email, digital, ABM, social channels before/during/after events.
• Partner with Sales and BDR teams to identify priority accounts and drive meetings.
• Oversee end-to-end event execution: sponsorships, vendors, registration, messaging, design.
• Define and monitor event KPIs and ROI; adjust investments based on insights.
• Own integrated event strategy across sponsored, hosted, virtual, and webinars.

Skills

Event marketing

Integrated campaigns

ABM (account-based marketing)

Sales enablement alignment

Campaign measurement

Strategic planning

Cross-functional collaboration

Project management

Tools

CRM platforms

Marketing automation

ABM platforms

Job description

InStride is seeking an experienced Events Marketing Manager to lead its event portfolio as a strategic B2B growth channel. You will own the event strategy, drive cross-functional partnerships with Marketing and Sales, and ensure events contribute to pipeline growth and integrated campaigns.

You will connect events to ABM initiatives, content, digital channels, and Sales activation, while maintaining rigorous measurement of KPIs and ROI to optimize future investments. Travel may be required.