B2B Events & Growth Marketing Manager

InStride; Crystal Bay (NV); On-site; USD 95,000 - 105,000; Full time

Benefits offered by this job

401(k) plan with company match

Flexible vacation policy

Paid family leave

Best‑in‑class health care benefits

And more!

Job summary

InStride is seeking an experienced Events Marketing Manager to lead its events portfolio and drive pipeline growth. This role partners with Marketing and Sales to ensure events support go-to-market priorities, engage target accounts, and contribute to integrated campaigns and ABM programs.

You will own end-to-end event strategy, budget, vendors, and on-site experiences, using data to optimize ROI and future investments. Travel may be required.

Qualifications

• 5+ years of B2B event marketing or related experience.
• Experience running complex in-person, virtual, and hybrid events end-to-end.
• CRM, marketing automation, and ABM usage for activation and measurement.
• Experience with account-based marketing and target-account activation strongly preferred.
• Creative, analytical, proactive with a results-driven mindset.

Responsibilities

• Own InStride’s integrated event strategy across sponsored events, hosted experiences, in-person programs, virtual events, and webinars, ensuring investments align with go-to-market priorities, target industries, priority audiences, and business objectives.
• Build the business strategy for priority events, defining objective, target accounts and personas, desired audience actions, Sales activation plan, supporting marketing channels, and success metrics before execution begins.
• Plan and execute customer, prospect, executive, and third-party events that create memorable experiences while advancing InStride’s broader marketing and commercial objectives.
• Own end-to-end event execution, including sponsorships, vendor selection and contracts, registration, messaging, booth and experience design, marketing materials, staffing, budgets, timelines, and on-site execution.
• Develop Sales activation strategies for priority events, partnering with Sales and BDR teams on target-account outreach, meeting generation, event messaging, attendee engagement, and timely follow-up.
• Use performance insights to inform future event investments, identifying which events, audiences, formats, and activation strategies generate the greatest business impact and recommending where InStride should increase, change, or reduce investment.
• Maintain InStride’s strategic events calendar and portfolio view, ensuring event investments complement broader marketing campaigns and go-to-market priorities throughout the year.
• Travel may be required.

Skills

Strategic events

Campaign integration

Sales alignment

Event management

Measurement & ROI

Cross-functional leadership

Project management

Job description

InStride is seeking an experienced Events Marketing Manager to lead its events portfolio and drive pipeline growth. This role partners with Marketing and Sales to ensure events support go-to-market priorities, engage target accounts, and contribute to integrated campaigns and ABM programs.

You will own end-to-end event strategy, budget, vendors, and on-site experiences, using data to optimize ROI and future investments. Travel may be required.