B2B Events Marketing Manager: Growth & ABM Strategy

InStride; Wisconsin; On-site; USD 95,000 - 105,000; Full time

Benefits offered by this job

401(k) plan with company match

Flexible vacation policy

Paid family leave

Best‑in‑class health care benefits

Step Forward program

Job summary

InStride is seeking an Events Marketing Manager to lead its event portfolio as a strategic growth channel. You’ll own strategy and execution, aligning with Marketing and Sales to drive pipeline growth and connect events to broader campaigns and ABM programs.

You’ll craft end-to-end event plans, optimize performace, and partner across teams to maximize impact. Travel may be required as events occur throughout the year.

Qualifications

• 5+ years of B2B marketing experience with events, integrated campaigns, or ABM.
• Experience managing complex in-person events, sponsorships, executive experiences, and/or virtual events end-to-end.
• Experience using CRM, marketing automation, and ABM platforms to support audience targeting, event activation, attribution, and measurement.

Responsibilities

• Own InStride’s integrated event strategy across sponsored events, hosted experiences, in-person programs, virtual events, and webinars.
• Build the business strategy for priority events with objective, target accounts, personas, and metrics.
• Plan and execute customer, prospect, executive, and third-party events that advance marketing and commercial goals.
• Own end-to-end event execution including sponsorships, vendors, messaging, booths, materials, staffing, budgets, and timelines.
• Develop Sales activation strategies with Sales and BDR teams for target accounts and follow-up.
• Use performance insights to inform future event investments and optimize ROI.
• Maintain the events calendar and portfolio view aligned with campaigns.
• Travel may be required.

Skills

Strategic event marketing

Integrated campaign thinking

Sales and account alignment

Event management

Measurement and optimization

Cross-functional leadership

Project management

Tools

CRM systems

Marketing automation

ABM platforms

Job description

InStride is seeking an Events Marketing Manager to lead its event portfolio as a strategic growth channel. You’ll own strategy and execution, aligning with Marketing and Sales to drive pipeline growth and connect events to broader campaigns and ABM programs.

You’ll craft end-to-end event plans, optimize performace, and partner across teams to maximize impact. Travel may be required as events occur throughout the year.