B2B Event Marketing Lead: Pipeline & ABM Focus

InStride; Illinois; Remote; USD 90,000 - 130,000; Full time

Job summary

InStride is seeking an experienced Events Marketing Manager to lead its events as a strategic growth channel. This role will own the strategy and execution of InStride's event portfolio, partnering with Marketing and Sales to align with go-to-market priorities, engage target accounts, and contribute to pipeline growth.

The ideal candidate blends expert event execution with a broad B2B marketing mindset, connecting events to campaigns, content, digital channels, and Sales activation to maximize

Qualifications

• 5+ years of B2B marketing experience with events ownership.
• Experience managing in-person, sponsorships, and virtual events end-to-end.
• Familiar with CRM, marketing automation, and ABM for attribution.
• Experience with account-based marketing and priority-account activation.
• Creative, analytical, resourceful, and eager to improve results.

Responsibilities

• Translate business priorities into an event strategy that drives pipeline.
• Activate content, email, digital, ABM, social channels around events.
• Partner with Sales to identify priority accounts and meetings.
• Manage end-to-end event execution, budgets, vendors, and staffing.
• Define KPIs, measure engagement and ROI, optimize future events.
• Coordinate Marketing, Sales, Design, Product, and RevOps around events.
• Plan and execute a portfolio of sponsored, hosted, in-person and virtual events.

Skills

Strategic event marketing

ABM / target-account activation

Cross-channel activation

Campaign integration

Analytics & ROI optimization

Tools

CRM platforms

Marketing automation

ABM platforms

Job description

InStride is seeking an experienced Events Marketing Manager to lead its events as a strategic growth channel. This role will own the strategy and execution of InStride's event portfolio, partnering with Marketing and Sales to align with go-to-market priorities, engage target accounts, and contribute to pipeline growth.

The ideal candidate blends expert event execution with a broad B2B marketing mindset, connecting events to campaigns, content, digital channels, and Sales activation to maximize