B2B Events & Pipeline Growth Lead

InStride; Clifton (TX); On-site; USD 95,000 - 105,000; Full time

Benefits offered by this job

401(k) with match

Flexible vacation

Paid family leave

Health benefits

Job summary

InStride is seeking an experienced Events Marketing Manager to lead events as a strategic B2B marketing and growth channel. You will own the strategy and execution of InStride’s event portfolio, partnering with Marketing and Sales to support go-to-market priorities, engage target accounts, and contribute to pipeline growth.

Ideal candidates blend event execution with a broader B2B marketing mindset, connecting events to campaigns, ABM, content, digital channels, and Sales activation for maximum

Qualifications

• 5+ years of B2B marketing experience owning events and integrated campaigns.
• Experience with CRM/marketing automation and ABM support.
• Ability to connect events to campaigns, channels, and Sales activation.
• Creative, analytical, proactive with strong project leadership.
• Willingness to travel as needed.

Responsibilities

• Own InStride’s integrated event strategy across sponsored, hosted, in-person, virtual events and webinars.
• Define objectives, target accounts, personas, and success metrics before execution.
• Plan and execute customer, prospect, executive, and third-party events.
• Lead end-to-end event execution including sponsorships, contracts, messaging, and on-site.
• Develop Sales activation plans with target accounts and timely follow-up.
• Use performance insights to guide future event investments.
• Maintain the events calendar and ensure alignment with marketing campaigns.
• Travel may be required.

Skills

Strategic event marketing

Integrated campaigns

Sales alignment

Event management

Measurement & ROI

Cross-functional leadership

Project management

Job description

InStride is seeking an experienced Events Marketing Manager to lead events as a strategic B2B marketing and growth channel. You will own the strategy and execution of InStride’s event portfolio, partnering with Marketing and Sales to support go-to-market priorities, engage target accounts, and contribute to pipeline growth.

Ideal candidates blend event execution with a broader B2B marketing mindset, connecting events to campaigns, ABM, content, digital channels, and Sales activation for maximum