B2B Events Marketing Lead: Strategy & Growth

InStride; Columbus (OH); On-site; USD 95,000 - 105,000; Full time

Benefits offered by this job

Step Forward program

401(k) plan with company match

Flexible vacation policy

Paid family leave

Health care benefits

Job summary

InStride is seeking an experienced Events Marketing Manager to lead events as a strategic B2B marketing and growth channel. This role will own the strategy and execution of InStride’s event portfolio while partnering with Marketing and Sales to support go-to-market priorities, engage target accounts and audiences, and contribute to pipeline growth.

You are creative, proactive, analytical, and detail-oriented, with the ability to move between strategy and execution, connecting events to

Qualifications

• 5+ years of B2B marketing experience with significant events ownership.
• Experience managing complex in-person, sponsorships, executive, and/or virtual events end-to-end.
• Experience with CRM, marketing automation, and ABM platforms for targeting, activation, attribution, and measurement.
• Account-based marketing and target-account activation experience preferred.
• Creative, analytical, proactive, and eager to improve and challenge the status quo.

Responsibilities

• Own InStride’s integrated event strategy across sponsored events, hosted experiences, in-person and virtual events.
• Define objectives, target accounts and personas, and success metrics for priority events.
• Plan and execute customer, prospect, executive, and third-party events that advance marketing and business objectives.
• Manage end-to-end event execution: sponsorships, vendor contracts, registration, messaging, booth design, materials, staffing, timelines, on-site work.
• Develop Sales activation strategies with Sales/BDR for outreach, meetings, and follow-ups.
• Use performance insights to guide future event investments and optimize ROI.
• Maintain the strategic events calendar and ensure alignment with campaigns and GTM priorities.
• Travel may be required.

Skills

Strategic event marketing

Integrated campaign thinking

Sales and account alignment

Event management

Measurement and optimization

Cross-functional leadership

Project management

Job description

InStride is seeking an experienced Events Marketing Manager to lead events as a strategic B2B marketing and growth channel. This role will own the strategy and execution of InStride’s event portfolio while partnering with Marketing and Sales to support go-to-market priorities, engage target accounts and audiences, and contribute to pipeline growth.

You are creative, proactive, analytical, and detail-oriented, with the ability to move between strategy and execution, connecting events to