B2B Events & Growth Marketing Lead

InStride; North Carolina; On-site; USD 90,000 - 120,000; Full time

Benefits offered by this job

Step Forward tuition program

Flexible vacation policy

Diversity & Inclusion program

Job summary

InStride is seeking an experienced Events Marketing Manager to own our event portfolio as a strategic B2B growth channel. You will align with Marketing and Sales to ensure events support go-to-market priorities, engage target accounts, and drive pipeline growth.

You will connect events to integrated campaigns, account-based strategies, content, digital channels, and Sales activation while optimizing for ROI and impact across sponsored, hosted, and virtual programs.

Qualifications

• 5+ years of B2B marketing experience with event ownership and integrated campaigns.
• Proven experience managing complex in-person, sponsorships, executive experiences and/or virtual events end-to-end.
• Experience with CRM, marketing automation, and ABM platforms to support targeting, activation and measurement.

Responsibilities

• Translate business priorities into a strategic event marketing plan engaging priority audiences and accounts.
• Activate content, email, digital, ABM, social channels before/during/after events to maximize reach and conversions.
• Partner with Sales, BDRs and cross-functional teams to drive meetings and pipeline from events.

Skills

B2B marketing

Event management

CRM & marketing automation

ABM / target accounts

Analytics & ROI

Education

Bachelor's degree in Marketing or related field

Tools

CRM systems

Marketing automation

ABM platforms

Job description

InStride is seeking an experienced Events Marketing Manager to own our event portfolio as a strategic B2B growth channel. You will align with Marketing and Sales to ensure events support go-to-market priorities, engage target accounts, and drive pipeline growth.

You will connect events to integrated campaigns, account-based strategies, content, digital channels, and Sales activation while optimizing for ROI and impact across sponsored, hosted, and virtual programs.