B2B Event Marketing Leader | Strategy to Pipeline

InStride; Tallahassee (FL); Remote; USD 65,000 - 90,000; Full time

Job summary

InStride is seeking an experienced Events Marketing Manager to lead our event program as a strategic channel that aligns with marketing and sales priorities and drives pipeline growth. You will connect events to integrated campaigns, ABM, content, and digital channels to maximize engagement and outcomes.

The role requires strong event execution, analytical mindset, and the ability to partner with Marketing, Sales, Design, and RevOps to optimize impact across the portfolio.

Qualifications

• 5+ years of B2B marketing experience.
• Experience owning events end-to-end.
• Ability to connect events to integrated campaigns and ABM programs.
• Strong collaboration with Marketing, Sales, and RevOps.
• Proven ability to measure event ROI and pipeline impact.

Responsibilities

• Develop and own InStride’s integrated event strategy across live and virtual programs.
• Plan and execute customer, prospect, and executive events that support GTM priorities.
• Lead sponsorships, logistics, staffing, budgeting, and on-site execution.
• Create Sales activation plans with the Sales and BDR teams for priority accounts.
• Use data to optimize future event investments and measure KPI performance.
• Maintain the strategic events calendar and portfolio view.

Skills

B2B marketing

Event management

Campaign activation

ABM

CRM/MA tools

Tools

CRM systems

Marketing automation

ABM platforms

Job description

InStride is seeking an experienced Events Marketing Manager to lead our event program as a strategic channel that aligns with marketing and sales priorities and drives pipeline growth. You will connect events to integrated campaigns, ABM, content, and digital channels to maximize engagement and outcomes.

The role requires strong event execution, analytical mindset, and the ability to partner with Marketing, Sales, Design, and RevOps to optimize impact across the portfolio.