B2B Events Marketing Strategist

InStride; Massachusetts; On-site; USD 95,000 - 105,000; Full time

Benefits offered by this job

401(k) plan

Flexible vacation policy

Paid family leave

Best‑in‑class health care benefits

Job summary

InStride seeks an experienced Events Marketing Manager to lead InStride’s event portfolio as a core growth channel. You will align events with Marketing and Sales to drive pipeline, integrating campaigns, ABM, content, digital channels, and Sales activation to maximize impact.

The role blends strategic thinking with hands‑on execution, building memorable experiences and analytically refining investments for better ROI across in-person, virtual, and hybrid formats.

Qualifications

• 5+ years of B2B marketing experience owning events, integrated campaigns, field marketing, demand generation, or ABM programs.
• Experience managing complex in-person events, sponsorships, executive experiences, and/or virtual events end-to-end.
• Experience using CRM, marketing automation, and/or ABM platforms to support audience targeting, event activation, attribution, and measurement.
• Account-based marketing and target-account activation experience is strongly preferred.
• Creative, analytical, resourceful, and curious, with a drive for continuous improvement.

Responsibilities

• Own InStride’s integrated event strategy across sponsored events, hosted experiences, in-person programs, virtual events, and webinars.
• Define objectives, target accounts, personas, and activation plans before execution begins.
• Plan and execute customer, prospect, executive, and third-party events that advance marketing and commercial goals.
• Own end-to-end event execution including sponsorships, contracts, registration, messaging, booth design, staffing, budgets, and on-site activity.
• Develop Sales activation strategies with Sales/BDR for target accounts, meetings, engagement, and timely follow-up.
• Use performance insights to inform future event investments and optimize formats and activation strategies.
• Maintain the strategic events calendar and ensure alignment with broader marketing campaigns and GTM priorities.
• Travel may be required.

Skills

Strategic event marketing

Integrated campaign thinking

Sales and account alignment

Event management

Measurement and optimization

Cross-functional leadership

Project management

Tools

CRM

Marketing Automation

ABM platforms

Job description

InStride seeks an experienced Events Marketing Manager to lead InStride’s event portfolio as a core growth channel. You will align events with Marketing and Sales to drive pipeline, integrating campaigns, ABM, content, digital channels, and Sales activation to maximize impact.

The role blends strategic thinking with hands‑on execution, building memorable experiences and analytically refining investments for better ROI across in-person, virtual, and hybrid formats.