B2B Digital Campaign Lead (LinkedIn & ABM)

Opus 2; Kansas City (MO); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

401k

Vacation days

Healthcare

Volunteer day

Employee share program

Job summary

Opus 2 is seeking a Digital Campaign Manager to plan, manage, and execute integrated digital marketing initiatives across LinkedIn, Demandbase ABM, display, and email. You will partner with marketing, sales, and client success to drive pipeline and revenue.

You will own campaigns, optimize bids, analyze dashboards, and report performance while collaborating with content and design teams. A 5+ year track record in B2B SaaS marketing and experience with HubSpot/Salesforce is preferred, with a

Qualifications

• 5+ years of experience in B2B digital marketing, with a strong focus on paid social and programmatic advertising.
• Hands-on expertise with LinkedIn Business Manager - building, managing, and optimizing campaigns across all LinkedIn ad formats.
• Experience with Demandbase or a comparable ABM platform (e.g., 6sense), including intent data and account-targeted advertising.
• Proven track record of achieving pipeline and ROI targets through campaign optimization at scale.
• Experience with marketing automation and CRM platforms (HubSpot, Salesforce) for lead nurture and attribution.
• Strong analytical skills and ability to work with campaign dashboards and performance reporting.
• Ability to develop and execute integrated marketing plans combining digital and field tactics.

Responsibilities

• Plan and execute digital strategy supporting integrated campaign plans to grow awareness, engagement, MQAs, and opportunities.
• Own and optimize LinkedIn advertising campaigns to drive awareness, engagement, and pipeline across key personas.
• Lead the use of Demandbase as the core ABM platform for intent data and account-targeted advertising.
• Manage display and social ad campaigns, testing creative, audiences, and bidding for ROI.
• Develop and manage email programs to nurture engaged contacts through the funnel.
• Collaborate with content and design to develop compelling ad creative and landing pages.
• Coordinate ABM execution with regional managers and marketing operations.
• Monitor, analyze, and report digital campaign performance and optimize programs.
• Stay current on digital marketing trends and platform updates (LinkedIn, Demandbase).

Skills

B2B digital marketing

Paid social

Programmatic advertising

LinkedIn campaigns

ABM strategy

Analytics & dashboards

Marketing automation

CRM reporting

Education

Bachelor's degree in marketing or related field

Tools

LinkedIn Business Manager

Demandbase

6sense

HubSpot

Salesforce

Job description

Opus 2 is seeking a Digital Campaign Manager to plan, manage, and execute integrated digital marketing initiatives across LinkedIn, Demandbase ABM, display, and email. You will partner with marketing, sales, and client success to drive pipeline and revenue.

You will own campaigns, optimize bids, analyze dashboards, and report performance while collaborating with content and design teams. A 5+ year track record in B2B SaaS marketing and experience with HubSpot/Salesforce is preferred, with a