B2B Demand Gen & ABM Lead

Ookla; Chicago, Seattle, Denver, Memphis (IL, WA, CO, TN); On-site; USD 75,000 - 100,000; Full time

Benefits offered by this job

Health and wellness benefits

Fitness reimbursement

Flexible time off

Parental leave

Job summary

Ookla, an Accenture company, is seeking a Manager, Demand Generation & ABM to drive enterprise B2B demand and ABM programs across priority audiences. You will own multi-channel campaigns, define audience journeys, and coordinate with Sales, Product Marketing, and Marketing Ops to accelerate pipeline.

The role emphasizes hands-on execution of demand-gen and ABM programs, data-driven optimization, and strong cross-functional collaboration to improve funnel performance globally.

Qualifications

• 4–6 years of B2B demand generation, digital marketing, ABM, or related experience, ideally in enterprise technology.
• Hands-on experience building and managing multi-channel demand-generation campaigns.
• Practical experience executing account-based marketing, including platform setup, personalization, and account-level measurement.
• Understanding of enterprise B2B buying journeys and multi-stakeholder sales cycles.
• Strong knowledge of paid media setup, digital acquisition, email nurture, and conversion optimization.
• Hands-on experience working directly within CRM (e.g., Salesforce), marketing automation (e.g., Marketo, HubSpot), and ABM platforms (e.g., 6sense, Demandbase).
• Strong understanding of funnel measurement and Marketing-to-Sales handoffs.
• Strong analytical orientation and creative problem-solving skills.
• Comfortable operating in a global, cross-functional organization.

Responsibilities

• Execute Demand Generation Campaigns across priority audiences, accounts, segments, and solutions.
• Build and launch measurable demand programs designed to create, capture, and progress commercial interest.
• Set up campaign objectives, audiences, offers, journeys, conversion paths, and funnel outcomes.
• Deploy tactics across paid, owned, earned, digital, event, content, email, and web.
• Track connections between audience engagement, demand creation, pipeline progression, and revenue.
• Execute ABM campaigns for priority accounts and segments.
• Collaborate with Sales to support target-account strategy, segmentation, buying groups, and engagement objectives.
• Set up one-to-one, one-to-few, and one-to-many ABM programs within marketing platforms.
• Build coordinated account journeys that combine digital marketing, content, events, and Sales outreach.
• Monitor account intent and engagement, scoring and acting upon signals in ABM platforms.
• Execute strong Marketing-to-Sales handoffs and feedback loops around priority accounts.
• Build and optimize multi-channel acquisition and nurture programs.
• Manage paid media campaigns across platforms (LinkedIn, Google Ads).
• Set up audience segmentation, retargeting, nurture workflows, personalization, and conversion paths in MA tools.
• Partner with Web and Marketing Ops to build landing pages, forms, lead routing, and conversion points.
• Ensure content and offers align with audience needs and buying stages.
• Continuously test audiences, creative, offers, channels, and conversion paths.
• Track KPIs and measurement frameworks across the demand funnel.
• Monitor engagement, campaign response, conversion rates, and pipeline creation.
• Identify performance issues across targeting, messaging, channels, and Sales follow-up.
• Analyze campaign data to recommend spend adjustments.
• Support a testing and optimization culture across Demand Generation.
• Work with SDR/BDR teams and Account Executives on target accounts, campaign follow-up motions, and feedback loops.
• Apply shared definitions of engagement, intent, qualified accounts/leads, and funnel stages.
• Ensure Sales reps understand how to activate against Marketing-generated signals.

Skills

Demand generation

ABM

Multi-channel marketing

CRM (Salesforce)

Marketing automation (Marketo/HubSpot)

ABM platforms (6sense/Demandbase)

Tools

Salesforce

Marketo

HubSpot

6sense

Demandbase

Job description

Ookla, an Accenture company, is seeking a Manager, Demand Generation & ABM to drive enterprise B2B demand and ABM programs across priority audiences. You will own multi-channel campaigns, define audience journeys, and coordinate with Sales, Product Marketing, and Marketing Ops to accelerate pipeline.

The role emphasizes hands-on execution of demand-gen and ABM programs, data-driven optimization, and strong cross-functional collaboration to improve funnel performance globally.