Digital Campaign Manager

Opus 2; Kansas City (MO); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

401k

Vacation days

Healthcare

Volunteer day

Employee share program

Job summary

Opus 2 is seeking a Digital Campaign Manager to plan, manage, and execute integrated digital marketing initiatives across LinkedIn, Demandbase ABM, display, and email. You will partner with marketing, sales, and client success to drive pipeline and revenue.

You will own campaigns, optimize bids, analyze dashboards, and report performance while collaborating with content and design teams. A 5+ year track record in B2B SaaS marketing and experience with HubSpot/Salesforce is preferred, with a

Qualifications

• 5+ years of experience in B2B digital marketing, with a strong focus on paid social and programmatic advertising.
• Hands-on expertise with LinkedIn Business Manager - building, managing, and optimizing campaigns across all LinkedIn ad formats.
• Experience with Demandbase or a comparable ABM platform (e.g., 6sense), including intent data and account-targeted advertising.
• Proven track record of achieving pipeline and ROI targets through campaign optimization at scale.
• Experience with marketing automation and CRM platforms (HubSpot, Salesforce) for lead nurture and attribution.
• Strong analytical skills and ability to work with campaign dashboards and performance reporting.
• Ability to develop and execute integrated marketing plans combining digital and field tactics.

Responsibilities

• Plan and execute digital strategy supporting integrated campaign plans to grow awareness, engagement, MQAs, and opportunities.
• Own and optimize LinkedIn advertising campaigns to drive awareness, engagement, and pipeline across key personas.
• Lead the use of Demandbase as the core ABM platform for intent data and account-targeted advertising.
• Manage display and social ad campaigns, testing creative, audiences, and bidding for ROI.
• Develop and manage email programs to nurture engaged contacts through the funnel.
• Collaborate with content and design to develop compelling ad creative and landing pages.
• Coordinate ABM execution with regional managers and marketing operations.
• Monitor, analyze, and report digital campaign performance and optimize programs.
• Stay current on digital marketing trends and platform updates (LinkedIn, Demandbase).

Skills

B2B digital marketing

Paid social

Programmatic advertising

LinkedIn campaigns

ABM strategy

Analytics & dashboards

Marketing automation

CRM reporting

Education

Bachelor's degree in marketing or related field

Tools

LinkedIn Business Manager

Demandbase

6sense

HubSpot

Salesforce

Job description

The Digital Campaign Manager is responsible for planning, managing, and executing integrated digital marketing initiatives to drive pipeline and revenue growth. You will work closely with stakeholders across marketing, sales, operations, and client success teams, focused on digital channels - including LinkedIn advertising, Demandbase ABM, display, and email - to engage target accounts and move prospects through the buyer's journey.

What you'll be doing

• Plan and execute digital strategy supporting integrated campaign strategy, aligning with regional campaign managers, to grow awareness, engagement, marketing qualified accounts (MQAs), and sales qualified opportunities across global targets
• Own and optimize LinkedIn advertising campaigns to drive awareness, engagement, and pipeline across all key personas in Opus 2 buying groups
• Lead the utilization and optimization of Demandbase as the core ABM platform, leveraging intent data, buying signals, and account-level display advertising to ensure coverage across target accounts in alignment with sales
• Manage digital ad campaigns across display and social channels, continuously testing creative, audience segments, and bidding strategies to improve performance and ROI
• Develop and manage email programs to keep engaged contacts warm and move top-of-funnel prospects through the buyer's journey to conversion
• Collaborate with content and design teams to develop compelling digital ad creative and landing page experiences relevant to target audiences
• Coordinate with regional campaign managers and marketing operations on ABM execution, audience targeting, and performance reporting
• Deploy digital marketing strategy to accelerate in-pipeline opportunities
• Monitor, analyze, and report on digital campaign performance regularly, using data to evaluate effectiveness and optimize programs
• Stay current on digital marketing trends, platform updates (LinkedIn, Demandbase), and emerging best practices

What we're looking for in you

• 5+ years of experience in B2B digital marketing, with a strong focus on paid social and programmatic advertising, preferably in SaaS
• Hands-on expertise with LinkedIn Business Manager - building, managing, and optimizing campaigns across all LinkedIn ad formats and reporting on pipeline influence
• Hands-on experience with Demandbase or a comparable ABM platform (e.g., 6sense), including intent data, journey stages, and account-targeted display advertising
• Proven track record of achieving pipeline and ROI targets through optimization of digital marketing campaigns at scale
• Experience with marketing automation and CRM platforms (e.g., HubSpot, Salesforce) for lead nurture, reporting, and campaign attribution
• Strong analytical skills - comfortable working with campaign dashboards, conversion data, and performance reporting
• Expert at developing and executing integrated marketing plans that combine digital and field tactics
• Strong, decisive project manager able to multitask and prioritize concurrent campaigns and programs
• Excellent written and verbal communication skills, effective both collaboratively and in a remote/virtual environment
• Bachelor's degree in marketing, business, or a related field, or equivalent work experience

Working for Opus 2

Opus 2 is a global leader inLegalTech, creating solutions to drive digital transformation in the industry. We areatrusted partner of the world’s leading legal teamswith 98 percentof the world’s50largest law firmsusing Opus 2.

Ourpeople-first culture is the foundation of our achievements.Wework together in ahigh-energy,future-focused, service-mindedculturethat deliversthe best legal tech solutions in the market.Working at Opus 2,you willreceive:

• 401k contribution
• 21 days annualvacationwithadditionaldays offered at length-of-service milestones
• Healthcare,dental plan andvisioninsurance benefits
• Annual paid day for volunteer serviceordependent care
• An opportunity toparticipatein the employee share program