B2B Paid Media & Marketing Operations Lead

Appen Limited; United States; Remote; USD 110,000 - 160,000; Full time

Job summary

Appen Limited is seeking a data-driven Paid Media Manager to own and optimize our B2B campaigns across LinkedIn Ads, Google Ads, and ABM programs. You will manage budgets, allocation, and pacing to align with pipeline goals and drive measurable results.

You will analyze CPL and cost per SQL, build attribution models, and deliver dashboards that track funnel performance. The role offers flexibility and exposure to AI-focused initiatives across industries.

Qualifications

• 3–5 years of B2B performance marketing and marketing operations experience in tech or SaaS.
• Hands-on expertise with LinkedIn Ads, Google Ads, and HubSpot administration.
• Ability to analyze data, build attribution models, and report on funnel metrics.

Responsibilities

• Own and optimize paid campaigns across LinkedIn Ads, Google Ads, X Ads, and account-based marketing programs.
• Manage paid media budgets, allocation, pacing, and performance against pipeline goals.
• Monitor CPL, cost per SQL, and pipeline contribution through A/B testing and reporting.

Skills

B2B performance marketing

Marketing operations

LinkedIn Ads

Google Ads

HubSpot administration

Data analysis

Attribution modeling

Reporting

Tools

LinkedIn Ads

Google Ads

HubSpot

Job description

Appen Limited is seeking a data-driven Paid Media Manager to own and optimize our B2B campaigns across LinkedIn Ads, Google Ads, and ABM programs. You will manage budgets, allocation, and pacing to align with pipeline goals and drive measurable results.

You will analyze CPL and cost per SQL, build attribution models, and deliver dashboards that track funnel performance. The role offers flexibility and exposure to AI-focused initiatives across industries.