B2B SaaS Digital Campaign Lead for Pipeline & ROI

Opus 2; Kansas City (KS); On-site; USD 70,000 - 110,000; Full time

Job summary

Opus 2 is seeking a Digital Campaign Manager to plan, manage, and execute integrated digital marketing initiatives across LinkedIn, ABM, display, and email to drive pipeline and revenue growth. You will collaborate with marketing, sales, operations, and client success to engage target accounts and move prospects through the buyer's journey.

The ideal candidate has 5+ years in B2B SaaS marketing, hands-on experience with LinkedIn Business Manager and Demandbase (or 6sense), and a track record of

Qualifications

• 5+ years in B2B digital marketing with paid social and programmatic focus.
• Hands-on with LinkedIn Business Manager and campaign reporting.
• Experience with Demandbase or similar ABM (6sense) including intent data.
• Experience with marketing automation/CRM (HubSpot, Salesforce) for nurture and attribution.
• Strong analytical skills and data-driven optimization.

Responsibilities

• Plan and execute digital strategy to grow awareness, engagement, MQAs, and opportunities.
• Own LinkedIn campaigns across key personas.
• Lead ABM using Demandbase and account-targeted display ads.
• Manage display and social campaigns; test creative and bidding strategies.
• Develop and manage email programs to move prospects through funnel.
• Collaborate with content/design for ad creative and landing pages.
• Coordinate ABM with regional managers and ops on performance.
• Monitor, analyze, and report campaign performance.
• Stay current on digital marketing trends and platform updates.

Skills

B2B digital marketing

Paid social

Analytics

Project management

Communication

Education

Bachelor's degree in marketing/business

Tools

LinkedIn Business Manager

Demandbase

6sense

HubSpot

Salesforce

Job description

Opus 2 is seeking a Digital Campaign Manager to plan, manage, and execute integrated digital marketing initiatives across LinkedIn, ABM, display, and email to drive pipeline and revenue growth. You will collaborate with marketing, sales, operations, and client success to engage target accounts and move prospects through the buyer's journey.

The ideal candidate has 5+ years in B2B SaaS marketing, hands-on experience with LinkedIn Business Manager and Demandbase (or 6sense), and a track record of