Digital Campaign Manager

Opus 2; Kansas City (KS); On-site; USD 70,000 - 110,000; Full time

Job summary

Opus 2 is seeking a Digital Campaign Manager to plan, manage, and execute integrated digital marketing initiatives across LinkedIn, ABM, display, and email to drive pipeline and revenue growth. You will collaborate with marketing, sales, operations, and client success to engage target accounts and move prospects through the buyer's journey.

The ideal candidate has 5+ years in B2B SaaS marketing, hands-on experience with LinkedIn Business Manager and Demandbase (or 6sense), and a track record of

Qualifications

• 5+ years in B2B digital marketing with paid social and programmatic focus.
• Hands-on with LinkedIn Business Manager and campaign reporting.
• Experience with Demandbase or similar ABM (6sense) including intent data.
• Experience with marketing automation/CRM (HubSpot, Salesforce) for nurture and attribution.
• Strong analytical skills and data-driven optimization.

Responsibilities

• Plan and execute digital strategy to grow awareness, engagement, MQAs, and opportunities.
• Own LinkedIn campaigns across key personas.
• Lead ABM using Demandbase and account-targeted display ads.
• Manage display and social campaigns; test creative and bidding strategies.
• Develop and manage email programs to move prospects through funnel.
• Collaborate with content/design for ad creative and landing pages.
• Coordinate ABM with regional managers and ops on performance.
• Monitor, analyze, and report campaign performance.
• Stay current on digital marketing trends and platform updates.

Skills

B2B digital marketing

Paid social

Analytics

Project management

Communication

Education

Bachelor's degree in marketing/business

Tools

LinkedIn Business Manager

Demandbase

6sense

HubSpot

Salesforce

Job description

The Digital Campaign Manager is responsible for planning, managing, and executing integrated digital marketing initiatives to drive pipeline and revenue growth. You will work closely with stakeholders across marketing, sales, operations, and client success teams, focused on digital channels - including LinkedIn advertising, Demandbase ABM, display, and email - to engage target accounts and move prospects through the buyer's journey.

What you'll be doing

• Plan and execute digital strategy supporting integrated campaign strategy, aligning with regional campaign managers, to grow awareness, engagement, marketing qualified accounts (MQAs), and sales qualified opportunities across global targets
• Own and optimize LinkedIn advertising campaigns to drive awareness, engagement, and pipeline across all key personas in Opus 2 buying groups
• Lead the utilization and optimization of Demandbase as the core ABM platform, leveraging intent data, buying signals, and account-level display advertising to ensure coverage across target accounts in alignment with sales
• Manage digital ad campaigns across display and social channels, continuously testing creative, audience segments, and bidding strategies to improve performance and ROI
• Develop and manage email programs to keep engaged contacts warm and move top-of-funnel prospects through the buyer's journey to conversion
• Collaborate with content and design teams to develop compelling digital ad creative and landing page experiences relevant to target audiences
• Coordinate with regional campaign managers and marketing operations on ABM execution, audience targeting, and performance reporting
• Deploy digital marketing strategy to accelerate in-pipeline opportunities
• Monitor, analyze, and report on digital campaign performance regularly, using data to evaluate effectiveness and optimize programs
• Stay current on digital marketing trends, platform updates (LinkedIn, Demandbase), and emerging best practices

What we're looking for in you

• 5+ years of experience in B2B digital marketing, with a strong focus on paid social and programmatic advertising, preferably in SaaS
• Hands-on expertise with LinkedIn Business Manager - building, managing, and optimizing campaigns across all LinkedIn ad formats and reporting on pipeline influence
• Hands-on experience with Demandbase or a comparable ABM platform (e.g., 6sense), including intent data, journey stages, and account-targeted display advertising
• Proven track record of achieving pipeline and ROI targets through optimization of digital marketing campaigns at scale
• Experience with marketing automation and CRM platforms (e.g., HubSpot, Salesforce) for lead nurture, reporting, and campaign attribution
• Strong analytical skills - comfortable working with campaign dashboards, conversion data, and performance reporting
• Expert at developing and executing integrated marketing plans that combine digital and field tactics
• Strong, decisive project manager able to multitask and prioritize concurrent campaigns and programs
• Excellent written and verbal communication skills, effective both collaboratively and in a remote/virtual environment
• Bachelor's degree in marketing, business, or a related field, or equivalent work experience

Working for Opus 2

Opus 2 is a global leader inLegalTech, creating solutions to drive digital transformation in the industry. We areatrusted partner of the world’s leading legal teamswith 98 percentof the world’s50largest law firmsusing Opus 2.

Ourpeople-first culture is the foundation of our achievements.Wework together in ahigh-energy,future-focused, service-mindedculturethat deliversthe best legal tech solutions in the market.Working at Opus 2,you willreceive:

• 401k contribution
• 21 days annualvacationwithadditionaldays offered at length-of-service milestones
• Healthcare,dental plan andvisioninsurance benefits
• Annual paid day for volunteer serviceordependent care
• An opportunity toparticipatein the employee share program