B2B Demand Gen Manager | Public Sector Growth

Totara Learning; United States; On-site; USD 90,000 - 130,000; Full time

Job summary

Totara Learning is seeking a B2B Digital Marketing Manager to drive demand generation in the U.S. Public Sector and UK Government/Healthcare sectors.

You will lead integrated paid campaigns, HubSpot nurture programs, email workflows, and ABM initiatives to engage HR, L&D, and learning leaders. Work closely with global Sales, Product Marketing, and regional teams to develop data-driven campaigns that accelerate awareness, lead generation, nurturing, and conversion across strategic streams.

Qualifications

• 5–7 years in demand generation or growth marketing.
• Strong HubSpot experience with campaigns, workflows, and reporting.
• Experience managing paid media on LinkedIn and Google Ads.
• Comfort working in a fast-paced remote environment.

Responsibilities

• Lead targeted marketing programs to drive pipeline and revenue.
• Develop data-driven campaigns across HubSpot, nurture programs, and email workflows.
• Collaborate with Sales, Product Marketing and regional stakeholders.
• Optimize campaigns for engagement, conversion, and ROI.
• Support co-marketing with partners and webinars.

Skills

Demand generation

Pipeline growth

Data-driven marketing

Cross-functional

Analytics

Remote collaboration

Education

Bachelor's degree

Tools

HubSpot

Google Analytics

SEMrush

LinkedIn Ads

Google Ads

WordPress

GTM

Job description

Totara Learning is seeking a B2B Digital Marketing Manager to drive demand generation in the U.S. Public Sector and UK Government/Healthcare sectors.

You will lead integrated paid campaigns, HubSpot nurture programs, email workflows, and ABM initiatives to engage HR, L&D, and learning leaders. Work closely with global Sales, Product Marketing, and regional teams to develop data-driven campaigns that accelerate awareness, lead generation, nurturing, and conversion across strategic streams.