Public Sector Marketing Lead - Federal & SLED Remote

Totara-Learning-Solutions; United States; Remoto; USD 90.000 - 130.000; Tempo pieno

Vantaggi offerti da questo lavoro

Unlimited PTO

Enhanced Parental Leave

Professional Development Opportunities

Annual Wellbeing Allowance

Home working setup allowance

Birthday off / extra leave

Descrizione del lavoro

Totara is seeking a hands-on marketing generalist to lead integrated marketing for the US Public Sector, covering Federal and SLED markets. You will own event marketing, sector communications, email programs, partnerships, content, web strategy, and campaign coordination, working closely with Demand Generation and Sales to build brand awareness and pipeline.

The role requires 5–7+ years in B2B SaaS or GovTech, proven experience across events, email, partnerships, and digital channels, plus

Competenze

• 5–7+ years of B2B marketing, SaaS, GovTech, HR tech, or learning tech.
• Experience marketing to US Federal or SLED audiences with procurement/budget knowledge.
• Proven ability to run integrated marketing programs across events, email, partnerships, content, web, and digital channels.
• Strong field and event marketing experience including conferences, sponsorships, and post-event follow-up.
• Ability to manage partner marketing programs with associations, media, and system integrators.
• Excellent messaging, writing, and storytelling for email, web, and long-form content.
• Experience with paid digital marketing and collaboration with demand gen teams.
• Hands-on email automation, campaign ops, and ABM programs.

Mansioni

• Own and execute the integrated marketing plan for US Public Sector across Federal and SLED markets.
• Lead field and event marketing, including conferences, trade shows, webinars, roundtables, sponsorships, partner events, and communications.
• Own the public-sector communications and email calendar, including campaign emails, nurture programs, announcements, newsletters, and event promotion.
• Develop and manage partnerships and sponsorships with industry associations, media, system integrators, and public-sector partners.
• Drive paid campaign strategy with Demand Generation by targeting audiences, messaging, offers, content, and landing pages.
• Lead integrated campaigns across email, paid digital, website, SEO, content syndication, events, and partner channels for awareness and pipeline.
• Own TotaraGov.com content roadmap, including landing pages and site optimization.
• Develop ABM programs targeting Federal agencies, SLED organizations, and priority accounts.
• Create public-sector messaging and content for email, web, events, sales enablement, blogs, ebooks, guides, and white papers.
• Collaborate with Public Sector Sales on priorities, planning, messaging, event follow-up, and sales materials.
• Track campaign and event performance and report marketing’s contribution to pipeline.

Conoscenze

B2B marketing

Federal marketing

Event marketing

Email marketing

Content creation

Partnerships

ABM

Storytelling

Paid media

HubSpot

Google Analytics

WordPress

Semrush

Strumenti

HubSpot

Google Analytics

WordPress

Semrush

Descrizione del lavoro

Totara is seeking a hands-on marketing generalist to lead integrated marketing for the US Public Sector, covering Federal and SLED markets. You will own event marketing, sector communications, email programs, partnerships, content, web strategy, and campaign coordination, working closely with Demand Generation and Sales to build brand awareness and pipeline.

The role requires 5–7+ years in B2B SaaS or GovTech, proven experience across events, email, partnerships, and digital channels, plus