B2B Demand Gen Manager: Campaign & Growth

CPA.com, Inc.; Northville, Northern (MI, KY); Hybrid; USD 90,000 - 130,000; Full time

Job summary

CPA.com is seeking a Demand Generation Marketing Manager to drive GTM strategy and execution for our services and technology partner solutions. You will activate campaigns across email, paid media, web, webinars, and retargeting to generate qualified leads and contribute to pipeline growth.

You will collaborate with marketing, content, sales, and revenue operations to define audiences, build journey-based campaigns, and optimize performance using data-driven insights.

Qualifications

• Bachelor's degree in marketing, communications, business or a related field from a four-year college or university.
• 4+ years of relevant experience in demand generation, digital marketing, lifecycle marketing or integrated campaign management.
• Experience in the accounting profession, professional services or a technology company preferred.

Responsibilities

• Develop and execute integrated demand gen plans — audiences, channels, KPIs — across email, paid search, paid social, web, and webinars.
• Segment audiences using CRM/marketing automation tools; build nurture journeys that support acquisition and lead progression.
• Partner with content teams to translate value propositions into campaign messaging, assets, and webinar/launch promotion.
• Plan, launch, and optimize paid campaigns (Google Ads, LinkedIn, retargeting), managing budget, creative, and targeting based on performance.
• Track leads, MQLs, SQLs, conversion rates, and pipeline contribution/ROI; report results with actionable recommendations.
• Cross-functionally collaborate with sales, content, and revenue operations to align funnel goals and share insights.

Skills

Campaign execution

Project management

Analytics

B2B marketing

Demand generation

Education

Bachelor's degree in marketing, communications, business or related field

Tools

Pardot

Marketo

HubSpot

Salesforce

Job description

CPA.com is seeking a Demand Generation Marketing Manager to drive GTM strategy and execution for our services and technology partner solutions. You will activate campaigns across email, paid media, web, webinars, and retargeting to generate qualified leads and contribute to pipeline growth.

You will collaborate with marketing, content, sales, and revenue operations to define audiences, build journey-based campaigns, and optimize performance using data-driven insights.