Remote Digital Marketing Manager – Demand Gen & ABM

Totara; United States; On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Unlimited PTO

Enhanced Parental Leave

Professional Development Opportunities

Annual Wellbeing Allowance

Home working set-up allowance

Birthday off

Job summary

Totara is seeking a Digital Marketing Manager to lead targeted demand generation efforts in the U.S. Public Sector and UK Government/Healthcare sectors.

The role focuses on driving pipeline and revenue through integrated paid campaigns, HubSpot nurture programs, and ABM initiatives engaging HR and learning leaders. Collaborating with global Sales, Product Marketing, and regional teams, you will develop data-driven campaigns to accelerate awareness, lead generation, nurturing, and conversion

Qualifications

• 5–7 years of experience in demand generation, digital marketing, or growth marketing.
• Hands-on experience managing and optimizing paid media campaigns across LinkedIn and Google Ads.
• Strong HubSpot experience, including campaign management, workflows, reporting, and lead nurturing.
• Experience managing website content and landing pages in WordPress.
• SEO experience.
• Google Tag Manager, SEMRush and Google Analytics experience.
• Strong analytical skills and ability to translate performance data into actionable insights.
• Excellent project management and stakeholder management skills.
• Comfort working independently in a fast-paced, remote environment.
• Experience collaborating with cross-functional and globally distributed teams.

Responsibilities

• Develop, launch, and optimize targeted demand generation campaigns aligned to ICPs, strategic accounts, and pipeline goals.
• Develop, launch, and optimize paid media campaigns across LinkedIn and Google Ads to drive lead generation and pipeline growth.
• Build and manage HubSpot landing pages, forms, workflows, and multi-touch nurture campaigns to improve engagement and conversion rates.
• Monitor campaign performance, funnel metrics, and ROI across HubSpot, Google Analytics, SEMrush, and paid media platforms, providing actionable optimization recommendations.
• Partner closely with Sales and Marketing Operations to improve lead qualification, funnel conversion, and pipeline progression.
• Serve as the primary liaison for third-party industry partnerships, webinars, analyst programs, and content sponsorships to support lead generation and audience growth.
• Support ongoing optimization of Totara’s global website, including CMS updates, SEO improvements, bug reporting, and conversion rate optimization.
• Amplify demand generation campaigns and content across social media channels.
• Own campaign reporting and communicate performance, insights, and recommendations to stakeholders.
• Identify and test new channels, tactics, and audience segments to improve campaign performance and pipeline contribution.

Skills

Demand generation

Digital marketing

Growth marketing

Paid media management

HubSpot

Landing pages & forms

WordPress

SEO

Google Analytics

SEMrush

Google Tag Manager

Data analysis

Cross-functional collaboration

Remote teamwork

Tools

HubSpot

WordPress

Google Analytics

SEMrush

Google Tag Manager

LinkedIn Ads

Google Ads

Job description

Totara is seeking a Digital Marketing Manager to lead targeted demand generation efforts in the U.S. Public Sector and UK Government/Healthcare sectors.

The role focuses on driving pipeline and revenue through integrated paid campaigns, HubSpot nurture programs, and ABM initiatives engaging HR and learning leaders. Collaborating with global Sales, Product Marketing, and regional teams, you will develop data-driven campaigns to accelerate awareness, lead generation, nurturing, and conversion