B2B IT Marketing Operations Lead for Demand Gen

CDW; Atlanta (GA); On-site; USD 65,000 - 100,000; Full time

Job summary

Digital Velocity, a Full Stack Digital Transformation Solutions Company, seeks a marketing leader to drive demand generation for both direct and partner channels. You will craft campaigns, enable sales motions, and manage digital content across blogs, emails, webinars, and collateral to support growth.

Ideal candidates have IT B2B marketing experience, strong writing skills for technical audiences, and a metrics-driven approach to optimize campaigns and budgets.

Qualifications

• Creative self starter with ability to self-manage and take calculated risks.
• Ability to write, proof and edit technology related content for marketing purposes.
• Metrics-driven mindset with KPI tracking and goal achievement.
• Strong communication with Sales Leadership to set goals and expectations.
• Experience with OEM programs such as JMF, MDF, and PIP.
• Proven experience with social media and web analytics tools.

Responsibilities

• Enable Sales and Marketing motions for Digital Velocity.
• Conduct research and analyze data to improve marketing strategies.
• Design, create, and implement campaigns and CTAs, monitoring metrics and budgets.
• Create social content and manage social presence, calendars, brand voice, and campaigns.
• Organize marketing collateral with tagging and approval processes.
• Manage prioritization and status tracking of marketing requests.

Skills

IT B2B marketing experience

Campaign management

Sales cycle knowledge

Job description

Digital Velocity, a Full Stack Digital Transformation Solutions Company, seeks a marketing leader to drive demand generation for both direct and partner channels. You will craft campaigns, enable sales motions, and manage digital content across blogs, emails, webinars, and collateral to support growth.

Ideal candidates have IT B2B marketing experience, strong writing skills for technical audiences, and a metrics-driven approach to optimize campaigns and budgets.