B2B Demand Gen Lead — Paid Media & ABM

Betterment; New York (NY); Hybrid; USD 110,000 - 150,000; Full time

Benefits offered by this job

401(k) match

Equity grants

Health insurance

Paid parental leave

Sabbatical after 6 years

In-office culture

Job summary

Betterment is seeking an experienced B2B Marketing Manager to support demand generation for our 401(k) sales organization. This individual contributor will plan, execute and optimize lead generation programs across paid media, email nurture, and campaigns to drive qualified pipeline.

You will manage agency relationships, ABM, targeting, and collaborate with RevOps, sales, and product. Strong marketing automation and CRM experience (HubSpot and Salesforce) is a huge plus.

Qualifications

• 4+ years in B2B marketing with demand-gen focus.
• Experience planning and optimizing multi-channel campaigns.
• Strong background in ABM and lifecycle nurture.

Responsibilities

• Plan, launch and optimize demand generation campaigns across paid media and email nurture.
• Manage agency relations and budget pacing for SEM, display, and paid social.
• Collaborate with RevOps, sales, and product to drive pipeline and MQLs.
• Maintain audience targeting and lifecycle nurture strategies.

Skills

Demand generation

B2B marketing

Paid media

ABM

Marketing automation

CRM (HubSpot/Salesforce)

Cross-functional collaboration

Campaign optimization

Tools

HubSpot

Salesforce

Google Ads

Job description

Betterment is seeking an experienced B2B Marketing Manager to support demand generation for our 401(k) sales organization. This individual contributor will plan, execute and optimize lead generation programs across paid media, email nurture, and campaigns to drive qualified pipeline.

You will manage agency relationships, ABM, targeting, and collaborate with RevOps, sales, and product. Strong marketing automation and CRM experience (HubSpot and Salesforce) is a huge plus.