B2B Content Strategist: Drive Growth & Storytelling

Johnson Controls, Inc.; Milwaukee (WI); On-site; USD 65,000 - 92,000; Full time

Job summary

Johnson Controls, Inc. is seeking a B2B Content Marketer in Milwaukee to develop end-to-end content strategies that engage audiences, generate leads, and support business objectives.

You will craft briefs, manage sign-offs with product marketers and campaign managers, and drive storytelling across multiple formats. The role emphasizes strategic thinking, SEO expertise, and collaboration with sales, product marketing, and design teams to align campaigns with broader objectives.

Qualifications

• Bachelor’s degree in Marketing, Communications, Journalism, or related field.
• 3+ years of experience in B2B content marketing or a similar role.
• Strong writing, editing, and storytelling skills.
• Proficiency in SEO best practices and content management systems (CMS).
• Experience with content distribution and social media platforms.
• Excellent analytical skills to interpret data and inform decisions.
• Strong project management skills with the ability to manage multiple projects simultaneously.

Responsibilities

• Develop content strategy: define and implement a comprehensive plan aligned with business goals.
• Create high-quality content: blog posts, whitepapers, case studies, ebooks, infographics, videos, and social posts.
• Optimize for SEO to improve visibility and drive traffic.
• Manage content distribution across website, social media, email newsletters, and third-party platforms.
• Engage audiences through comments and channels, building a community.
• Analyze content performance and report insights to inform future strategies.
• Collaborate cross-functionally with sales, product marketing, design, and teams.

Skills

Content strategy

Storytelling

SEO

CMS

Analytics

Project management

Writing & editing

Social media

Education

Bachelor's degree in Marketing/Communications/Journalism

Tools

CMS

Marketing automation

CRM

SEO tools

Job description

Johnson Controls, Inc. is seeking a B2B Content Marketer in Milwaukee to develop end-to-end content strategies that engage audiences, generate leads, and support business objectives.

You will craft briefs, manage sign-offs with product marketers and campaign managers, and drive storytelling across multiple formats. The role emphasizes strategic thinking, SEO expertise, and collaboration with sales, product marketing, and design teams to align campaigns with broader objectives.