B2B Content Strategist — Hybrid, Lead Gen & SEO

Johnson Controls; Glendale (AZ); Hybrid; USD 100,000 - 120,000; Full time

Job summary

Johnson Controls is seeking a B2B Content Marketer to develop and execute end-to-end content strategies that drive engagement, generate leads, and support business objectives. You will define breakthrough content plans, develop briefs, and manage content sign-offs in collaboration with Product Marketers and Campaign Managers.

This role targets a strategic thinker with storytelling skills and a deep understanding of B2B marketing, working in a hybrid environment with cross-functional

Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, or a related field.
• 3+ years of experience in B2B content marketing or a similar role.
• Strong writing, editing, and storytelling skills.
• Proficiency in SEO best practices and content management systems (CMS).
• Experience with content distribution and social media platforms.
• Excellent analytical skills with the ability to interpret data and use insights to inform decision-making.
• Strong project management skills with the ability to manage multiple projects simultaneously.
• Creative thinking and a passion for innovation and continuous improvement.
• Experience in the industrial or technology sectors.
• Familiarity with marketing automation tools and CRM systems.
• Knowledge of graphic design and video production.

Responsibilities

• Develop content strategy: Create and implement a comprehensive content marketing strategy aligned with Johnson Controls’ business goals and target audiences.
• Create compelling content: Produce high-quality blog posts, whitepapers, case studies, eBooks, infographics, videos, and social media content.
• Optimize for SEO: Apply SEO best practices to improve content visibility.
• Manage content distribution: Distribute content across the company website, social media, email newsletters, and third-party platforms.
• Engage audiences: Build relationships and foster community through comments and social channels.
• Analyze performance: Monitor content marketing performance using analytics tools and provide regular reports.
• Collaborate cross-functionally: Partner with sales, product marketing, design, and other teams.
• Monitor industry trends: Stay current with trends and best practices across content marketing and B2B marketing.

Skills

Content strategy

Content creation

SEO

CMS

Analytics

Project management

B2B marketing

Storytelling

Social media

Collaboration

Education

Bachelor's degree in Marketing/Communications/Journalism

Tools

CMS (Content Management System)

Google Analytics

Marketing Automation Tools

CRM Systems

Job description

Johnson Controls is seeking a B2B Content Marketer to develop and execute end-to-end content strategies that drive engagement, generate leads, and support business objectives. You will define breakthrough content plans, develop briefs, and manage content sign-offs in collaboration with Product Marketers and Campaign Managers.

This role targets a strategic thinker with storytelling skills and a deep understanding of B2B marketing, working in a hybrid environment with cross-functional